A&R Music Live, LLC, is an independent A&R and consulting company founded in Atlanta, GA, in 1993, by Steve Strother, President. The company guarantee artists, producers and songwriters to have their music heard by major record company A&R through their proprietary A&R Live Hookup system for deal consideration and live feedback on the spot. The A&R Live Hookup is an exclusive online music review and consulting session with record company A&R and unsigned talent. The company has 18 years of expertise in creating and managing automated talent and music review systems. They have hosted more than 2,500 music review sessions with top record company A&R and facilitated personal music critiques to over 12,000 artists from 41 countries. More than 37 acts, including Grammy winner India Arie, TLC, and Usher, have used A&R Music Live’s products and services in pursuing their recording contracts. The most recent alumni success stories include EMPHATIC, a rock group from Omaha, NE, discovered on the A&R Live Hookup by an A&R consultant for Atlanta Records. Emphatic released their debut album on Atlantic Records, July 2011. Also, discovered on the A&R Live Hookup is Infinity, multi-platinum and Grammy-Award winning producer. Many more attendees have landed television licensing deals, major label production work and publishing contracts. Participating A&R and executives and alumni from the following companies include: Atlantic Records, ASCAP. Bad Boy Entertainment, BMG Publishing, BMI, Capitol Records, Cherry Lan Music Publishing, Columbia Records, Compound Entertainment, Def Jam Recordings, Disney Music Publishing, Elektra Records, EMI Publishing, Geffen Records, Island Records, Island Def Jam, Hidden Beach Recordings, Interscope Records, J Records, Jive Records, Koch Records, Maverick Records, Motown Universal, Music World Entertainment, MTV's The Real World, RCA Music Group, SESAC, Shady Records, So So Def, SonyBMG, Universal Music, Universal Republic Records, TVT Records, Verity-Gospel Centric Records, Warner Bros Records and many more. A&R Music Live will launch ARLIVE 5.0 in November 2011, a new social networking and fan-based version of their music review service.