BharatMatrimony pioneered online matrimony and is recognised as the most successful matrimony brand in the world. More marriages happen on BharatMatrimony than anywhere on earth. It has consistently topped traffic and usage ratings by ranking agencies and has been rated as the most visited matrimony portal in the world. A 2011 Juxt Consult study revealed that 80% use BharatMatrimony for their matrimonial needs in India. It is the only matrimony brand to be featured in the Limca Book Of Records.