The Etam group and women ...A century of love ! Women's history is told through their clothes. At the dawn of the twentieth century, by freeing their corset, they began to conquer freedom and autonomy. In 1916, Etam gave life to this "modern" woman that will evolve over decades. Provocative in the 20's, natural in the 70's , conquering in the 80's, it will take a thousand faces. Lingerie collections are synonymous with pleasure, seduction and authenticity. Ready-to-wear collections symbolize cheerfulness, and complicity mode.