Trollbeads started life as ‘Troldekugler’ in 1976 in a small jeweler store in Copenhagen, Denmark. The first quirky little beads were designed by silversmith Søren Nielsen and gradually other family members began contributing their own designs. Until 2000 every design came from a family member. As the popularity of Troldekugler grew and the beads started to travel outside the Scandinavian countries, they took on the name they are known by today: Trollbeads. Today Trollbeads/Troldekugler can be found in more than 50 countries. Søren Nielsen continues to design new beads and the ‘family’ has grown to include 50 internationally recognized designers and over 600 beads – each with a unique design and story.