AllSaints is a UK-based fashion retailers founded in 1994 by Stuart Trevor, and Kait Bolongaro, who was the original AllSaints womenswear designer. The company got its name from Stuart Trevor's pseudonym, "The Saint", based on his initials "ST" and was updated at the 1993 Notting Hill Carnival that he went to, and spending a lot of his time on All Saints Road. Their headquarters are located in London and today AllSaints has around 232 stores across 27 countries including the United Kingdom, USA, France, Canada, South Korea, Russia and Taiwan. AllSaints is currently owned by Lion Capital LLP.
AllSaints started out as a menswear wholesaler brand that sells exclusively to high-end retailers like Harrods and Harvey Nichols. Their first stand-alone store was launched in Carnaby Street in London on AllSaints Day in 1997. In 1998, the company introduced they first womenswear collection which was a concept directly out of the growing menswear collection.
From 1999 to 2006, the company’s expansion was unstoppable. By mid-2004, they had already opened 10 stores in the country and was on the midst of launching their childrenswear line. In 2006, the company launched its e-commerce website AllSaints.com which provides a very convenient way for their loyal customers to shop for their favorite clothing, footwear and accessories at the comforts of their home.
The company began a rapid expansion internationally in 2009 and 2010, launching its US-specific online shop and opening its first US store in New York City. AllSaints did not stop there as they opened stores all over the US including in Los Angeles, Miami, Santa Monica, San Francisco, Washington DC, Seattle and Chicago. Their massive growth continues with the launch of its first stores in Quebec, Italy, Peru, Chile, Taiwan, Dubai and Turkey in 2016.
AllSaints began to sell menswear, womenswear, footwear and accessories in 2015 through its department store locations, stand-alone retail stores as well as on its website. They also launched their very first comprehensive handbag line on that same year called The Capital Collection. The company also collaborated with numerous popular acts in the music scene which includes Kings of Leone, Blonde Redhead and the Dum Dum Girls.
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