We came up with the idea for a fun, old-fashioned sweet shop after a conversation in a pub! We trundled off down memory lane, remembering all the sweets that we used to buy from the little sweet shop at the end of our road ). It was called "The Chocolate Box". We were certain that the idea would not get any further because they couldn't possibly still make the sweets that we remembered with such fond memories. I mean if the did still make then surely we would have seen them around... and we hadn't... But in most cases they did (and do) still make them! And so the idea was born. And the reactions of friends and family when we told them of the idea and their eyes glazed over as they started listing all the sweets that we just had to have in the shop (the list often went on and on - we struggled to keep up as we wrote the names down!) made us think that it would be a website that people would like.