The name Gold Alternatives Jewelry, Inc. might be new to you. We are a woman owned and operated costume jewelry company. My partner and I have over 40 years in the fine jewelry industry. With today's economy and the high price of precious metals, we decided to offer an alternative to fine jewelry. We offer the latest in costume jewelry styles without the high cost of fine jewelry. We take great pride in our company, our commitment to customer service and in the products, we sell. Our online store is designed to provide you with a safe and secure environment.