Guess is an American brand and retailer of clothing for men, women and kids and other fashion must-haves such as shoes, bags, jewelry, perfumes and watches. The company started in 181 as a look book by Georges Marciano. His brothers helped in product development as well as in distribution and advertising, all of it are in-house. Georges designed the clothes, polishing the style for which Guess is known today: stonewashed denim, lighter in color, softer and more form-fitting compared to competitors. They launched the first Guess store in ritzy Beverly Hills, California. Georges came up with the name of the brand when he drove past a McDonalds billboard and asked the driver to guess which restaurant had the biggest cheeseburger, he then came home and told his brothers that he has found their name, and thus the story of Guess began.

Guess’ line of products expanded to more than just clothing. In 1984, they launched their line of watches called Guess, Guess Steel and the Guess Collection which still exists to date but under different product lines. They also added up accessories and a line of clothing for babies known as Baby Guess and is now combined with toddlers and kid’s clothing called Guess Kids. The 90s was the company’s golden era where it became one of the most popular brand of denim jeans being the first company to create designer jeans. During this decade, Guess also introduced Guess Home which offers young, and chic bedding collections as well as numerous innovative and distinct towel collections. However, before the decade changed, it was discontinued as the sales dropped.

Today, the company’s growth and development continues after a few hurdles along the way with the launch of its first brand expansion called Marciano, which is an upscale line of female clothing and accessories. They also launched Guess for Women in 2005 and Guess for Men in 2006. They discontinued Guess Kids but it is still available through its factory retail stores.

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