Matalan is a fashion and homeware retailer based in Knowsley, UK. It was founded in 1985 by its current managing director John Hargreaves. To date, the company has 217 stores under its belt across the United Kingdom. Every Matalan store is divided into four departments; Women’s, Men’s, Kids’ and Homeware. Aside from their traditional stock management, the company also operates a handful of concessionary product offerings in-store such as jewelry and books.
The Matalan Reward Card is a card system within its shop, the system was later changed so that any customer can sign up for the program for just £1. However, in 2013 the card became free and transactions are no longer required to process it. The company also tried a different reward system in their Scottish stores as well as introduced an alternative to the card. In 2014, Matalan introduced a mobile reward card app which made it even easier for their customers to register and use their existing card number or consumers can register online.
The company also launched a trial in store café called M Café to entice more customers in-stores. The café’s menu consists of healthy options such as food and drinks with little to no sugar added to them, M Café’s design was based on the coffee bean’s shape with an interior dark brown and stainless steel which gave a contemporary vibe to it.
Matalan takes the time to listen to their customers to ensure that they evolve to suit the needs of ever changing modern families. They always put emphasis on offering the highest quality clothing and homeware combined with budget-friendly price tags. Matalan’s main focus is to provide their 12 million UK family customers the range, style, quality and value that enable them to run a modern and happy family home.
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