So Organic is all about choice. Back in 2005 when So Organic launched, shopping for organic products was difficult and time consuming. It was hard to know whether products on offer were genuinely natural and whether they even worked, and it was impossible to find everything you needed in one place.
So Organic was created to change things. We wanted to give people who enjoyed shopping for beauty products the opportunity to go organic to whatever level they choose by providing a quality range of products and an easy to use web store.