Performance marketing aims to reach customers when they want to hear from you. This means you don’t have to spend time and resources reaching potential customers who aren’t interested in your brand. Instead, you can target specific groups of people already looking for your services.

Performance marketing is a form of direct response marketing. In other words, it’s a way to connect directly with your audience. There are three main types of performance marketing: paid search, social media ads, and email campaigns. Each method has its advantages and disadvantages. Paid search allows you to target specific keywords and phrases. Social media ads allow you to target audiences based on demographics and interests. Email marketing lets you send messages to your subscribers.

The Main 6 Types of Performance Marketing

  1. Social Media Advertising: Social media advertising uses paid promotion on social media platforms like Facebook, Instagram, and Twitter to reach and engage new audiences. It is an effective way to increase brand awareness and drive conversions.
  2. Native Advertising: Native advertising is a form of paid promotion that blends into the surrounding content on a website or social media platform. It is typically used to reach an audience who may not be looking for a direct advertisement but may be interested in the content that is being promoted.
  3. Sponsored Content: Sponsored content is a paid promotion that takes the form of an article, video, or another form of media. It is typically used to reach an audience who may be interested in the content that is being promoted.
  4. Performance Partnerships: Performance partnerships are performance marketing where two or more advertisers collaborate to promote each other’s products or services. This type of marketing can be used to build trust and loyalty with customers and to drive more conversions.
  5. Pay-per-click (PPC): Pay-per-click (PPC) advertising is a form of online advertising which charges advertisers for each click on their ads. It is a popular form of online advertising because it allows advertisers to control their budget and reach a broad audience. With PPC, advertisers only pay when a user clicks on their ad, so there is no risk of paying for impressions that do not convert into sales.
  6. Cost-per-acquisition (CPA): Cost-per-acquisition (CPA) advertising is a type of online advertising that charges advertisers for each purchase or action taken due to their ad. CPA campaigns are designed to drive potential customers to purchase a product or take action on a website.

Examples of Performance Marketing Channels


Note: This is a list of performance marketing channels, not a list of the top performance marketing channels. The specific channels that will be most effective for a given advertiser will depend on various factors like the size and strategy of an organization’s digital marketing operation; budget constraints or lack thereof; level of expertise within the organization; target audience; and other relevant considerations.

  • Search engine marketing
  • Social media advertising
  • Email marketing
  • Affiliate marketing
  • Display advertising
  • Video advertising
  • Mobile advertising

Performance Marketing vs. Affiliate Marketing?

Performance marketing and affiliate marketing are similar in that they both involve paying for specific actions taken by potential customers. In performance marketing, businesses pay for actions such as making a purchase or filling out a form. In affiliate marketing, businesses pay for actions such as clicks, impressions, or referrals.

It’s a way for merchants and affiliates to keep tabs on their lead-generation campaigns, click-through rates, conversion rates, and overall marketing efforts.

The primary distinction between performance and affiliate marketing lies in the campaign’s emphasis. Performance marketing focuses on driving specific actions from potential customers, such as making a purchase, while affiliate marketing focuses on driving traffic and referrals to the business’s website.

Another difference is the way that the fees are calculated. In performance marketing, businesses typically pay a fixed fee for each action taken by a customer, while in affiliate marketing, the fees are usually based on a percentage of the revenue generated by the referral.

Performance Marketing FAQs

How Does Performance Marketing Work?

Performance marketing targets specific audiences with messages based on their interests or behaviors. It can be done through email, social media, mobile apps, display advertising, video ads, banner ads, text links, etc.

How to Measure Performance Marketing?

Measuring performance marketing can be tricky because many different metrics are available. However, to measure how well your campaign performed, you should look at things like conversion rates, bounce rates, time spent on a page, and more.

How to Measure Performance Marketing Success?

To know whether or not you have been successful, you need to measure your results. There are several ways to measure success. You could track the number of leads generated by your performance marketing efforts. Or, you could use analytics tools to see how much traffic has come from your performance marketing efforts. You might also consider measuring the amount of revenue that.