One of the biggest, most anticipated sale events of the year, Amazon Prime Day showcases various deals on products from every category that Amazon offers. For Prime members, it’s one of the best times to snag a bevy of items at the lowest price. With all the Prime Day deals to be had, it can be difficult to navigate this shopping terrain. So how can you prepare for one of the biggest sale events of the year?

We’re here to help you out. Here, we’ve curated a list of some of the best Prime Day deals, along with several actionable shopping tips that’ll help you make the most of this year’s Prime Day and enjoy deep discounts for bigger savings.

What Is Amazon Prime Day?

Amazon Prime Day is a retail holiday that’s intended for Prime members. What began as a 24-hour event to celebrate Amazon’s 20th year grew to become a 48-hour sales event and one of the most popular annual sales in the world.

Prime Day sales include discounts on practically everything on Amazon, from smart home devices to Instant Pots. During the previous year, Prime members from over the world were able to save $1.4 billion. One of the most popular Prime Day purchases was the Echo Dot, and one of the global top sellers was the Lego Star Wars Stormtrooper Helmet.

This year’s Prime Day will undoubtedly deliver the best deals and, at the same time, the lowest price on some surprising picks, similar to past Prime Days. Read on to find out how you can get your hands on some of the best Amazon Prime Day deals.

When Is Amazon Prime Day 2021?

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Prime Day starts on June 21 at midnight PDT (3 am EDT) and ends on June 22. Usually, this sales event occurs in the second quarter of the year.

Last year’s Prime Day took place in mid-October at the onset of the COVID-19 pandemic, which was the cause behind the event’s postponement.

In case you’re interested, here are the dates of the previous Prime Days.

  • Prime Day 2020: Tuesday, October 13 (lasted 48 hours)
  • Prime Day 2019: Monday, July 16 (lasted 48 hours)
  • Prime Day 2017: Monday, July 10 (lasted 30 hours)
  • Prime Day 2016: Tuesday, July 12 (lasted 24 hours)
  • Prime Day 2015: Wednesday, July 15 (lasted 24 hours)
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Tip: To stay updated on Prime Day, just ask Alexa: “Keep me updated on Prime Day.”

Who Can Access Prime Day Deals?

Individuals who have an Amazon Prime account can access these Prime Day deals, along with the numerous benefits that come with a Prime membership, such as free two-day shipping, free movies via Prime Video, free books via Prime Reading, and free games via Prime Gaming.

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Tip: If you want to participate in Amazon Prime Day 2021 but don’t have an Amazon Prime membership, you can take advantage of a 30-day free trial. After this period, a Prime membership goes for $12.99 per month, plus any applicable taxes.

Prime Day Deals to Expect in 2021

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You can expect to find deals in all of Amazon’s major categories. These include electronics, Apple products, kitchen supplies, televisions, and more. So, you can look forward to deep discounts on items such as laptops, small appliances, home and office equipment, clothing, books, DVDs, and gaming items.

You can also expect lightning deals that are available for a limited time. A lightning deal is a time-sensitive promotion on an item and is available on a one-per-customer basis. Outside of Prime Day, you can find various lightning deals under Amazon’s Today’s Deals.

Look out for the best deals on Amazon devices such as their Echo smart speakers, Fire TVs, Fire TV sticks, Fire tablets, Kindles, and Ring security devices. You might also be able to score deals on Bose and Roku products.

Best Amazon Prime Day Deals 2021

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Note: We’ll be constantly updating this list as we get closer to Prime Day. So don’t forget to check back often to snag the best deals first.

👉🏻 Amazon Small Businesses: This year’s Prime Day event will be a bit different from the previous years’ Prime Days. Aside from having more than 2 million deals globally, Amazon has launched a new investment of more than $100 million to help small businesses succeed. Prime members who spend $10 on items sold by small businesses on Amazon can get credit worth $10. They can use these credits on Prime Day. The “Spend $10, Get $10” offer runs from June 7 to June 20, 2021. Moreover, this year’s Prime Day will have more small businesses participating, with more than 300,000 sellers who are eligible for Amazon’s “Spend $10, Get $10” promotion.

👉🏻 Amazon Explore: Prime members can use the code FREEFUN for a chance to try out a live virtual experience up to $50 via Amazon Explore for free. Amazon Explore allows customers to connect with local businesses and delivers an instant shopping experience. It also offers users a novel way to explore new places and experiences, such as meeting baby sloths in Costa Rica and shopping in Florence.

👉🏻 Amazon Photos: Enjoy 21 free photo prints with code PRINTS21, plus follow Amazon Photos on Instagram for a chance to win daily prizes, until June 20, 2021

👉🏻 Amazon Kids+: Get a 3-month family plan of Amazon Kids+ for only $0.99 to access kid-friendly books, movies, TV shows, educational apps, Audible books, and games, until June 20, 2021.

👉🏻 Amazon Devices: Get up to 40% off smart home devices.

👉🏻 Amazon Gift Cards: Get $10 credit when you spend $40 on select gift cards with code GIFTFORPD21, until June 20, 2021.

👉🏻 Amazon Lifestyle: Get 20% off FLÎKR Fire, $30 off HELM audio, 20% off Loop Digital frame, 30% off Ampere Unravel charger, 25% off Origanami bedding, 20% off Mindright products, 30% off select Toora Loora items

👉🏻 Prime Coupons: Save 20% on everyday essentials, home beauty and more.

👉🏻 Prime Wardrobe: Get a free 7-day try-on with Prime Wardrobe, plus $15 off when you spend $100 on your first order with code PRIMEW15OFF, until June 22, 2021.

👉🏻 Prime Card Offers: Enjoy 15% back on select Samsung Chromebooks until June 20, 10% back on select Fujifilm mirrorless cameras until June 30, 15% back select print magazines

👉🏻 Wondery+: Get up to 4-months free of Wondery+ ad free premium podcasts.

👉🏻 Book Deals: Prime members can get 20% off on select books.

👉🏻 Subscription Boxes: Get up to 50% off curated boxes.

👉🏻 Video & TV Deals: up to 20% off select home theater products, Fire TVs starting at $99.99, up to 20% off select 4k TVs, plus 10% back on select LG & Sony TVs.

👉🏻 Fashion Deals: Enjoy up to 40% off on select fashion brands.

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Tip: Use our Amazon Discount Finder tool to easily find the best Amazon deals on your favorite categories and products.

How to Make the Most of Prime Day 2021

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To prepare for one of the biggest retail holidays of the year, here are some steps you can take:

  1. Set up your Amazon Prime membership ahead of time. If you’re not already a Prime member, you can get the free 30-day trial, which you can cancel anytime.
  2. Students can get a free 6-months trial, and then 50% off the regular subscription price.
  3. If you haven’t yet downloaded the Amazon app, then it’s best to do so as early as now. This way, you can get a sneak peek or early access to Amazon’s discounts and offers. With the app, you can also compare prices and receive mobile alerts for lightning deals. Browse the app on the days leading up to Prime Day to stay updated on the latest additions to the roster.
  4. While we don’t yet have the official date for Prime Day, you can start early by adding your favorite items to a wish list. This is a great way to keep track of the items you want to buy to minimize the temptation of purchasing many things and going over the budget.
  5. Rack up bonus credits before Prime Day. You can use these credits to shop and save during the 48-hour event. There are several ways to collect bonus credits, including reloading your Amazon balance, shopping using Amazon Cash, shopping at Whole Foods Market, and supporting small businesses.
  6. Amazon is known to change prices. To know whether or not you’re getting the lowest price for an item, you can use a third-party program, like Keepa, to keep track of its price history.
  7. You can also sign up for an Amazon Prime Rewards Visa Signature Card so you can get a $150 Amazon gift card and 5% cashback on most of your purchases from Amazon.
  8. Join the waitlist to get alerts for your favorite items that have been previously sold out.
  9. Don’t be afraid to compare models and prices. Take the time to research an item that you want to purchase on Prime Day and carefully check specs to avoid impulse purchases during the event. You’ll also find that there are similar items for sale on Amazon that have different retail prices.

Prime Day Sales Compared to other Shopping Holidays (2020 stats)

According to Adobe, below you can find Prime Day sales compared to other shopping holidays:

  • Singles’ Day Sales: $74.1b 
  • Cyber Monday Sales: $10.8b
  • Black Friday Sales: $9.03b
  • Prime Day Sales: $5.2b
  • Thanksgiving Sales: $5.1b
  • Small Business Saturday: $4.68b

Which Is Better for Deals: Prime Day or Black Friday?

Both are big retail holidays. Both offer the lowest prices, deep discounts, and the best deals. Both offer an opportunity for you to enjoy bigger savings. For those of you who are still in a quandary about which sales event is better for deals, here are some points for you to ponder:

  • Prime Day is an exclusive event for Prime members, whereas, on Black Friday, anyone can enjoy a wealth of deals and offers.
  • If you’re looking for early offers, Amazon Prime Day falls earlier than Black Friday. If you’re thinking of doing most of your shopping around the holidays, then Black Friday is a great choice. 
  • If you want to get your hands on the latest gadgets, then Black Friday is your best bet, as most tech companies tend to launch products close to the holidays. 
  • If you’re a fan of Amazon devices such as the Echo Dot, Amazon Kindle, Fire tablets, Fire TV Stick, and Fire TV, then Prime Day is your best option. 
  • When you need an item is also a crucial deciding factor. Do you need it for the summer, or are you planning to put off purchases in time for the holidays? 

Both offer great deals, so you don’t need to worry about choosing which one is the best. If you can’t get a lower price for an item on Prime Day, you can always check back on Black Friday and vice versa.

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