The “Buy More Save More” strategy is a common retail promotion tactic designed to incentivize customers to purchase larger quantities of a product in exchange for progressive discounts. Retailers often implement this pricing strategy to boost sales volume and clear inventory.

Basically, retailers offer tiered discounts that increase with the quantity or total cost of items purchased. This approach encourages shoppers to spend more money by presenting a higher value proposition – the more they buy, the greater the savings.

Key Takeaways

  • The bulk buying business strategy incentivizes customers to purchase more items by offering progressive discounts, boosting a store’s sales volume, and clearing inventory. In other words, retailers offer tiered discounts that increase based on the quantity purchased.
  • The strategy benefits both shoppers seeking value and retailers aiming to increase average order size.
  • Bulk buying discounts are common in both physical retail stores and online shopping platforms.
  • Bulk discounts are implemented across various industries including retail, manufacturing, technology, publishing, hospitality, travel, and events and entertainment.
  • Consumers benefit from these discounts in terms of monetary savings, time savings, convenience, and reduced packaging. Businesses benefit from increased sales, improved inventory management, customer loyalty, better cash flow management, and competitive advantage.

The Concept of Buy More Save More


Note: By offering a reduced price per unit as customers buy more, retailers aim to move more merchandise quickly. This strategy taps into the psychological lure of getting a deal, compelling customers to purchase more than they initially intended.

However, this is not a “trick,” nor is it disadvantageous for the customer. In fact, the approach is beneficial for both shoppers seeking value and retailers aiming to increase average order size. For example, a clothing store may offer a tiered deal where customers same money like this:

  • 10% on their purchase if they spend $50.
  • 15% if they spend $75.
  • 20% if they spend $100 or more. 

The discount levels serve to maximize the retailer’s revenue by encouraging customers to reach the next discount threshold, while shoppers feel they are getting more for their money, hence the term “Buy More Save More.” This is why people also call these types of deals bulk purchase discounts.

History of Buy More Save More

The bulk buying philosophy dates back to the early days of bulk goods trading, where purchasing in larger quantities often resulted in cost savings. This approach has since been modernized and is now a prevalent sales tactic in retail environments ranging from grocery stores to fashion outlets.

Early Trade and Barter

The idea can be traced back to early human history when people bartered goods. Buying more of a certain item often meant receiving more in return, creating a rudimentary form of bulk buying discounts. It’s likely that these early merchants recognized that encouraging bulk purchases was beneficial for their trade.

The Rise of Wholesale


Note: The advent of wholesale trading marked a significant point. Wholesaling began during the Industrial Revolution (around the 1800s) when mass production made it possible to produce goods on a large scale. Manufacturers and artisans would sell their products in bulk to wholesalers, who would then distribute them to retailers or direct consumers.

Buyers who purchased larger quantities from these wholesalers often received substantial discounts. This incentivized buyers to purchase more at once and also helped wholesalers quickly move large volumes of goods.

The Birth of Modern Retail

In the 20th century, the concept of “Buy More Save More” began to take hold in retail. Department stores and supermarkets started offering volume discounts to encourage more purchases. One notable early adopter of this strategy was Piggly Wiggly, the first true self-service grocery store, founded in 1916. The store applied volume pricing, offering discounts on larger purchases to drive sales.

The Digital Era


Note: With the emergence of e-commerce in the late 20th and early 21st centuries, “Buy More Save More” practices evolved and adapted to the online landscape. E-commerce platforms like Amazon, eBay, and Alibaba made it easy for customers to buy in bulk directly from manufacturers or wholesalers, offering attractive discounts for larger orders.

The online coupon industry also capitalized on this concept. Websites offering coupon codes regularly promote these deals, making it even easier for online shoppers to find and take advantage of discounts.

Popularity of Bulk Buying Discounts 

This concept not only applies to physical retail stores but is also common in the sphere of online shopping. E-commerce platforms regularly come up with promotions that use this strategy, providing consumers with “Buy More Save More” opportunities or bulk buying discounts right at their fingertips. This is common in wholesale markets, but many retailers have adopted this to attract customers.


Tip: Bulk purchase discounts not only benefit consumers but also provide advantages to merchants. For shoppers, the advantages are clear in terms of financial savings, less time and money spent on frequent shopping trips, and the convenience of having a good stock of products they regularly use. For businesses, these discounts can stimulate customer spending, boost sales, and improve inventory management

Buy More Save More Across Industries

Bulk discounts are implemented in different sectors. Here are a few examples: 

Retail Industry

Perhaps the most visible application of buying in bulk is in the retail industry. Retailers often give discounts on products when bought in large quantities. This is particularly common in supermarkets and warehouse club stores where consumers can buy large packs of household products, canned goods, snacks, and more at much lower prices per unit compared to individual items.

Manufacturing Industry

In the manufacturing sector, bulk discounts are commonly provided to retailers or businesses buying raw materials or components. By ordering large quantities, businesses can negotiate better deals, helping to lower their production costs which can ultimately result in lower retail prices for consumers.

Technology Industry

Software companies often offer discounts to businesses purchasing multiple licenses for their products. The same applies to hardware vendors who often give discounts on bulk purchases of equipment like computers, servers, or peripheral devices.

Publishing Industry

In the publishing industry, bulk discounts are often provided to retailers or institutions ordering large quantities of books or periodicals. Schools, for example, often get discounts when ordering textbooks in bulk. Authors may also be able to buy copies of their own books at a reduced rate when ordering large quantities.

Hospitality and Travel Industry

The hospitality and travel industry offers “Buy More Save More” discounts through group rates. Hotels often offer rooms at a lower price per unit if booked in large numbers, while airlines and cruise lines offer discounts for group bookings. Restaurants may also offer discounts for large party bookings or catering orders.

Events and Entertainment Industry

In the events and entertainment industry, bulk purchases are usually made available for buying tickets in large quantities. For example, theaters may offer discounts to school groups or companies purchasing a large number of tickets for a single show. Similarly, sports teams may offer discount rates to companies or groups buying a large number of season tickets.

Benefits of Bulk Buying Discounts 

🛍️ Benefits for Consumers

  • Extra savings: the most obvious benefit to the customer is financial savings. By buying in larger quantities, the per-unit cost of each product is often significantly reduced. Over time, these savings can add up.
  • Time savings: buying in bulk means making fewer trips to the store or fewer online orders, saving customers time and often reducing shipping or travel costs.
  • Convenience: buying in larger quantities ensures that consumers have a constant supply of products they use regularly. This is especially beneficial for non-perishable items such as canned goods, paper products, or personal care items.
  • Reduced packaging: larger quantities often use less packaging compared to the same amount bought in smaller units, reducing waste. This helps the customer deal with less trash and also aids the environment.

🏢 Benefits for Businesses

  • More sales: bulk purchase discounts encourage customers to buy more at once, increasing the total sales volume for businesses. This can help improve the bottom line and generate higher revenues.
  • Inventory management: offering discounts for bulk purchases can help businesses move inventory more quickly, reducing storage costs and minimizing the risk of products going obsolete or spoiling (such as perishables).
  • Customer loyalty: when customers feel they are getting a good deal, they are more likely to return to the same business for future purchases. This can help businesses build a loyal customer base.
  • Cash flow management: larger purchases mean more immediate cash on hand for businesses. This can improve cash flow, giving businesses more working capital for operations or growth.
  • Competitive advantage: offering attractive bulk deals can give businesses a competitive edge, helping them attract new customers and retain existing ones.

Buy More Save More FAQs

What is Buy More Save More?

It’s a pricing strategy that encourages customers to purchase more items at once by offering significant discounts or benefits for larger purchases. It’s a policy that both online and physical retailers use to boost their sales and incentivize bulk buying.

How Does a Bulk Discount Work?

This pricing strategy works by reducing the per-unit cost the more a customer buys. For instance, a retailer might offer a 10% discount if a customer buys two items, a 20% discount for three items, and so forth.

Are These Discounts Available Only In-Store?

No, many online retailers and e-commerce platforms offer bulk deals. In fact, online businesses often have the flexibility to provide more competitive bulk buying discounts due to lower overhead costs.

Is the Discount Applicable to All Products?

While it’s commonly used for products that consumers frequently use or non-perishable items, retailers can apply this strategy to almost any type of product. However, the effectiveness can vary depending on the nature of the product and the buying habits of consumers.

Can I Combine Bulk Buying with Coupons?

This depends on the retailer’s policy. Some businesses may allow customers to stack discounts or use coupons in addition to the “Buy More Save More” deal, while others may not. It’s always best to check the terms and conditions of the offer.

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