Learn the essential terms of the coupon industry with our comprehensive glossary! Get the most usedwords and phrases to make the most of your coupon experience.






Double Coupon

A store may offer a double or triple coupons promotion to encourage customers to shop there. With this promotion, the store agrees to match the value of a customer’s coupon up to a certain amount.


Expired Coupon

Expired Coupons is exactly what it sounds like — coupon codes that have expired and are not working anymore.



A freebie is an item that is given away at no cost in order to advertise a product or service. These items can either be physical, such as a branded pen or keychain, or digital, such as a coupon code or downloadable content.


GWP (Gift with Purchase)

A GWP promotion is a type of sales campaign where customers are offered a free gift for making a purchase. This strategy can be used to promote a specific product or to encourage customers to meet a certain spending amount.

Green Monday

Green Monday is a digital shopping holiday founded by eBay in 2007. It’s traditionally celebrated on the second Monday of December and offers an opportunity to scoop up deals on clothing, jewelry, home items, and consumer electronics.


In-Store Coupon

An in-store coupon can be redeemed in person at a physical retail location, rather than online or through a mail-order catalog. In-store coupons typically offer discounts on merchandise, free gifts with purchase, or other promotional incentives to encourage customers to shop


Limited Coupon

A limited coupon is a type of coupon that provides a discount for a specific number of transactions. For example, if a store manager wants to offer a discount for the first three months of a monthly subscription, they can create a limited coupon that only applies to the first three payments.


Military Discount

A military discount is a special offer or price reduction that is provided to members of the military, typically active duty or veterans, and sometimes also to their families. This type of discount is a way for businesses to show appreciation for the sacrifices and service of military personnel.

Money-Back Guarantee

A money-back guarantee is a promise from a retailer, manufacturer or service provider that a customer will receive a refund upon request if they are not satisfied with a product or service.


Price Match

Price match is a retail practice where a store matches the price of a product offered by a competitor. Essentially, if you find an identical item at a lower price at another store, you can request the original store to match that price.

Product Bundling

Product bundling is a marketing strategy where two or more related products are combined into a single package and sold at a discounted price. It is a great way to increase sales and profit margins


Quantity Discount

A quantity discount is a pricing structure where the total cost of an item or order is reduced when a certain amount is purchased. This type of discount is often used as an incentive for customers to purchase in bulk.



Student Discount

A student discount is a special pricing or incentive offered to students who are enrolled in an educational institution, typically at the high school, college, or university level.

Single Use Coupon

A single use coupon is a type of coupon or discount code that can only be used once, typically for a specific product or service. Once the coupon is redeemed by a customer, it cannot be used again.

Shopping Holiday

Shopping holidays are days of the year when shopping activity peaks in brick-and-mortar stores and online.



Vanity Coupon Code

Vanity codes, also known as custom affiliate coupons, are a valuable tool for affiliates looking to differentiate themselves from the competition and increase conversions.

Verified Coupon

Verified Coupons are online coupon codes that have been verified to work by a person or multiple persons.


Vouchers entitle you to a discount on particular brands by providing you with a designated code for each product. This code will be clearly displayed on the page with the product description and it will be easy to identify.