Glossary

By Claudiu MelinteUpdated Apr 17, 202438 min read

Learn the essential terms of the coupon industry with our comprehensive glossary! Get the most used words and phrases to make the most of your coupon experience.

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Affiliate Network

An affiliate network is a powerful tool for businesses looking to increase their customer base. By joining forces with other companies that have products that complement each other, members of the network can benefit from cross-promotional deals, shared sales leads, and new customers.

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Affiliate Marketing

Affiliate marketing involves promoting a product or service on your blog, social media, podcast, or website, and when someone makes a purchase of that product or service through your personal link, you receive a commission.

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Automatic Discount

An automatic discount is a promotion applied at checkout when certain conditions are met without needing a promo code. Basically is a Cart Discount that applies automatically without any customer input.

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BOPIS (Buy Online, Pickup in Store)

The Buy Online, Pick Up In-Store (BOPIS) business model is an increasingly popular practice among consumers who want to enjoy the convenience of shopping online combined with the immediacy of in-store pick-up.

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BNPL (Buy Now, Pay Later)

A Buy Now, Pay Later (BNPL) system is a form of loan provided to customers upon purchase, allowing them to obtain goods without a credit card. Popular platforms offering this service include Shopify’s Shop Pay Installments, Affirm, Afterpay, Sezzle, PayPal and Klarna.

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Birthday Discount

Whether it’s a percentage off your purchase, a free item, or a special gift, retailers are offering Birthday Discounts to celebrate and thank customers for their valued loyalty. Not only does it show appreciation but also encourages customers to shop with them.

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Black Friday

Black Friday is the day after Thanksgiving and marks the start of the holiday shopping season. It is one of the year’s biggest days, offering great discounts and deals on various products. A frenzy of sales, savings, and buying extravaganzas describes the event best.

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BOGO (Buy One Get One)

This type of sale allows shoppers to purchase one item and get a second item of equal or lesser value for free. This makes it a great way to stock up on supplies or items that you know you will use. Another type of bogo sale is buy one, get one at a discounted price.

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Cyber Monday

Cyber Monday is an online shopping event in the United States that takes place on the Monday following Thanksgiving. It was first introduced in 2005 as a way for retailers to encourage people to take advantage of various offers.

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Clearance Sale

A clearance sale is a sale of discounted items that a store is trying to get rid of or clear out of its inventory. This may include items that are no longer available or out of season, as well as items that have been overstocked.

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Cashback

Cashback is a type of discount or rebate that customers get when purchasing using a credit card or other form of payment. After the transaction, the customer gets some of the value back in cash. Generally, cashback is offered as a percentage of the purchase price.

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Coupon Code

A coupon code is a combination of letters and numbers that online merchants provide customers as a form of promotion. It is also called a promo code or discount code. When shopping online, you enter this code at checkout, and it activates discounts or offers.

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Coupon Marketing

Coupon marketing is a strategy retailers use to attract customers and increase sales by offering discounts and promotions through coupons. Coupons are physical or digital. Physical coupons are redeemed in-store. Digital ones are redeemed online.

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Coupon QR Code

A coupon QR code is a digital barcode that stores information about discounts, offers, or coupons. Unlike traditional coupons, these are accessible with a simple scan using a smartphone’s QR code reader.

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Early Pay Discount

An early pay discount is a financial incentive sellers offer to their buyers for paying an invoice before the due date. This strategy encourages quicker payment by reducing the total invoice amount, which appeals to customers looking to save on cost.

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Doorbuster

Retailers use doorbuster sales as a marketing strategy to attract a large number of customers to their stores when they open. This involves offering one or several items at a discounted price for a limited time.

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Double Coupon

A double coupon refers to a store doubling the value of your coupon. For example, if a coupon gives you $5 off your purchase, the shop’s register or IT systems will automatically double its value and give you a $10 discount.

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Extreme Couponing

Extreme couponing is a practice of using coupons and other deals to get a greater amount of savings, often at an exceptional rate. It requires dedication and commitment to finding coupons, keeping them organized, and ensuring their accuracy.

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Employee Discount

Is a discount offered to employees of a particular organization or business, typically on products and services purchased from the same company. These discounts are usually aimed at reducing the cost of daily goods and services for employees.

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Email Discount

An email discount is a special offer sent to customers via email. It usually includes a coupon code that can be used to get a percentage or dollar amount off of an order.

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Expired Coupon

Expired Coupons is exactly what it sounds like — coupon codes that have expired and are not working anymore.

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Free Sample

Companies offer free samples of their products in order to give customers an opportunity to try the item before committing to a purchase. Typically, these samples are a smaller version of the full product – making it easy for those interested to trial it before they decide to buy.

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Freebie

A freebie is an item that is given away at no cost in order to advertise a product or service. These items can either be physical, such as a branded pen or keychain, or digital, such as a coupon code or downloadable content.

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Free Shipping

Free shipping is a delivery service provided by online and brick-and-mortar retailers where customers are not charged an additional fee for shipping and handling. This popular sales strategy aims to attract more shoppers.

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Flash Sale

A flash sale is a promotional event offering limited-time discounts on products or services. It typically lasts for a short period of time, ranging from only a few hours to a few days.

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Free Trial

A free trial is a period of time during which a consumer can use a product or service for free, usually with the option to purchase it at a later date. Free trials are often offered by companies as a way to introduce their products or services to potential customers and to encourage them to buy.

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GWP (Gift with Purchase)

A gift with purchase (GWP) offer is a sales promotion tactic. Businesses provide customers with a free or heavily discounted product when they purchase an item. This incentive typically encourages customers to buy a particular product or spend a certain amount.

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Green Monday

Green Monday is a digital shopping holiday founded by eBay in 2007. It’s traditionally celebrated on the second Monday of December and offers an opportunity to scoop up deals on clothing, jewelry, home items, and consumer electronics.

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Gift Card

A gift card is a prepaid debit card that can be used to make purchases. Gift cards may have additional limits, such as requiring them to be redeemed all at once or splitting them between orders.

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Giveaway

A giveaway is a promotional tool that a company or organization offers to its customers for free, in order to improve brand awareness or drive sales. They can vary greatly in size and value.

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Group Buying

Group buying, also known as collective buying, is a method of purchasing products or services in bulk for a discounted price.

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Grocery Couponing

Grocery couponing is a savings strategy. Many savvy shoppers use grocery coupons to save money when buying food items, beverages, and other products from supermarkets or local stores.

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In-Store Coupon

In-store coupons are promotional tools used by retailers to drive sales. They entice customers to purchase specific products or services within physical store locations.

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Influencer Discount Code

An Influencer Discount Code is an unique code used by influencers to give their followers special discounts when purchasing goods or services from a certain brand.

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Location-based mobile coupons

Location-based mobile coupons are a type of coupon that is delivered to a mobile device based on the user’s location. These coupons are typically distributed through mobile apps, text messages, or push notifications when the user is near a specific location, such as a store or restaurant.

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Limited-Time Offer (LTO)

A Limited-Time Offer (LTO) is an effective promotional technique that seeks to incentivize customers with a discounted price or exclusive features.

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Limited Coupon

A limited coupon is a type of coupon that provides a discount for a specific number of transactions. For example, if a store manager wants to offer a discount for the first three months of a monthly subscription, they can create a limited coupon that only applies to the first three payments.

Loyalty Program

Loyalty programs are designed to reward customers for their continued business by providing them with discounts, special incentives, and other perks. These programs often involve the accumulation of points or benefits that customers can redeem for a variety of rewards, such as discounts.

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Loyalty Points

Loyalty points are a type of digital currency that businesses offer to customers as part of a loyalty program. These points can be used to pay for goods and services within the brand, or they can be redeemed for rewards that are listed in a rewards catalog.

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Military Discount

A military discount is a special offer or price reduction that is provided to members of the military, typically active duty or veterans, and sometimes also to their families. This type of discount is a way for businesses to show appreciation for the sacrifices and service of military personnel.

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Manufacturer Coupon

Manufacturer-issued coupons provide discounts on a specific product when purchased at a store. These coupons are funded by the product’s manufacturer, meaning the store does not lose money when a customer uses one.

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Money-Back Guarantee

A money-back guarantee is a pledge from a seller to refund a customer if they are unsatisfied with a product or service. Such risk-free purchases are designed to reduce buying hesitation in shoppers and demonstrate the seller’s confidence in their offering.

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Price Match

Price matching is a common practice among retailers (especially large-scale and online ones) where they pledge to match a competitor’s lower price on identical items. This assures customers that they are getting the best deal available at the time of purchase.

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Performance Marketing

Performance marketing is a type of advertising where companies pay to get their message out to consumers. The idea behind performance marketing is to reach customers at the exact moment they want to hear from you.

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Product Bundling

Product bundling is a sales strategy where multiple products or services are packaged together and sold for a single price. The approach offers customers combined goods that may be complementary or separate. Retailers aim to enhance purchase value and increase convenience for shoppers.

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Quantity Discount

A quantity discount, or volume discount, is a strategy retailers use to encourage customers to purchase larger amounts of goods (and, less often, services). The idea is to foster customer loyalty by rewarding bulk purchases with a lower price.

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Rebate

Rebates are a type of discount where you get part of the purchase price back after you’ve made the purchase. Rebates are often given for buying certain products in bulk or meeting conditions like a special pricing agreement.

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Referral Code

A referral code is a unique code, usually made up of letters and numbers, used to identify customers referred by someone else. In some cases, referral codes may also include the customer’s name.

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Student Discount

A student discount is a special pricing or incentive offered to students who are enrolled in an educational institution, typically at the high school, college, or university level.

Single Use Coupon

A single use coupon is a type of coupon or discount code that can only be used once, typically for a specific product or service. Once the coupon is redeemed by a customer, it cannot be used again.

Senior Discount

A senior discount is a special pricing or incentive offered to individuals who are considered to be seniors, typically those who are aged 55 or older. The purpose of senior discounts is to provide older adults with a way to save money on goods and services.

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Store Credit

Store credit is a type of credit offered by retailers that allows customers to purchase items from their store using credit instead of cash. It is usually given in the form of a gift card, which can be used for multiple purchases until the balance is depleted

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Shopping Holiday

Shopping holidays have become a significant part of retail culture in the United States and worldwide. They’re a day or period recognized for special promotions and significant discounts within the retail sector.

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SMS Coupon Code

A SMS coupon code is a unique code sent to your phone via text message that you can use to get discounts or offers on products and services.

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Shopping Cart Abandonment

When a customer starts to check out on an online purchase but does not finish it, this is called shopping cart abandonment. Anything that goes into the cart and isn’t bought is regarded as having been abandoned by the customer.

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Coupons Staking

Shoppers can save money by utilizing coupon stacking, which combines multiple coupons on a single product. These coupons can be from two different sources, like a manufacturer coupon and a store coupon, resulting in a greater discount for the item being purchased.

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Teacher Discount

A teacher discount is a special price reduction businesses offer to educators at all levels, from kindergarten to college. Both active and retired teachers can benefit from such discounts, which extend to many products, services, and memberships.

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Trade-in Deal

A trade-in deal is an exchange of a product you own for credit that can be applied toward purchasing a new item. You can exchange vehicles, smartphones, gaming consoles, laptops, TVs, fridges, ovens, or other electronic devices.

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Try before You Buy

The "try before you buy" (TBYB) concept allows customers to test products before purchasing. It is becoming increasingly widespread in many industries. Its application can vary depending on the type of product or service, and the business in question.

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Unique Coupon Code

A unique coupon code is a special sequence of characters, crafted to offer exclusive discounts or deals to customers. This method of utilizing unique coupon codes is beneficial for merchants, as it allows them to track the performance of their marketing campaigns.

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Vanity Coupon Code

Vanity codes, also known as custom affiliate coupons, are a valuable tool for affiliates looking to differentiate themselves from the competition and increase conversions.

Verified Coupon

A verified coupon refers to a promotional code or discount voucher that has been confirmed as valid and authentic by the issuing store or website. A third-party service specializing in testing and validating coupons can also validate coupon authenticity.

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Voucher

Vouchers entitle you to a discount on particular brands by providing you with a designated code for each product. This code will be clearly displayed on the page with the product description and it will be easy to identify.

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Wave Season

Wave Season is the perfect time to book the cruise you’ve been dreaming about. From January to March (typically), cruise lines make various special deals available. This effort is to get ships filled in advance for the rest of the year.

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Wholesale Discount

A wholesale discount is a type of deal or price reduction offered to customers when they purchase goods in bulk. Wholesale discounts are usually calculated as a percentage of the original list price of each product and are most often seen with items like food, clothing, electronics and other goods.

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White Sales

White sales are a seasonal opportunity to refresh your home linens and bedding at a lower cost. Usually held in January, white sales let you capitalize on deep discounts on items like sheets, towels, and other household textiles.

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