Learn the essential terms of the coupon industry with our comprehensive glossary! Get the most usedwords and phrases to make the most of your coupon experience.


Affiliate Marketing

Affiliate marketing involves promoting a product or service on your blog, social media, podcast, or website, and when someone makes a purchase of that product or service through your personal link, you receive a commission.


BOPIS (Buy Online, Pickup in Store)

The Buy Online, Pick Up In-Store (BOPIS) business model is an increasingly popular practice among consumers who want to enjoy the convenience of shopping online combined with the immediacy of in-store pick-up.

Black Friday

Black Friday is the day after Thanksgiving and marks the start of the holiday shopping season. It is one of the year’s biggest shopping days, offering shoppers incredible discounts and deals on various products.


Cyber Monday

Cyber Monday is an online shopping event that occurs the Monday following Thanksgiving in the United States. It was first introduced in 2005 as a way for retailers to encourage people to take advantage of internet deals and discounts.

Clearance Sale

A clearance sale is a sale of discounted items that a store is trying to get rid of or clear out of its inventory. This may include items that are no longer available or out of season, as well as items that have been overstocked. Clearance sales are often advertised as a way to get good deals on ite


Cashback is a type of discount or rebate that is given to a consumer in the form of cash when they make a purchase using a credit card or other form of payment. It is typically offered as a percentage of the purchase price and can be redeemed in a number of ways, such as by receiving a check.

Coupon Marketing

Coupon marketing is a strategy retailers use to attract customers and increase sales by offering discounts and promotions through coupons. Coupons can be in the form of physical coupons or digital coupons that customers can redeem online or through a mobile app.


Early Pay Discount

An Early Pay Discount is a discount offered by a supplier to a customer when they pay their invoice before the due date. This discount is offered as an incentive for customers to pay quickly, which helps the supplier to improve their cash flow and reduce the risk of late payments.



Retailers use doorbuster sales as a marketing strategy to attract a large number of customers to their stores when they open. This involves offering one or several items at a discounted price for a limited time.

Double Coupon

A store may offer a double or triple coupons promotion to encourage customers to shop there. With this promotion, the store agrees to match the value of a customer’s coupon up to a certain amount.


Expired Coupon

Expired Coupons is exactly what it sounds like — coupon codes that have expired and are not working anymore.


Free Sample

Companies offer free samples of their products in order to give customers an opportunity to try the item before committing to a purchase. Typically, these samples are a smaller version of the full product – making it easy for those interested to trial it before they decide to buy.


A freebie is an item that is given away at no cost in order to advertise a product or service. These items can either be physical, such as a branded pen or keychain, or digital, such as a coupon code or downloadable content.

Free Trial

A free trial is a period of time during which a consumer can use a product or service for free, usually with the option to purchase it at a later date. Free trials are often offered by companies as a way to introduce their products or services to potential customers and to encourage them to buy.


GWP (Gift with Purchase)

A GWP promotion is a type of sales campaign where customers are offered a free gift for making a purchase. This strategy can be used to promote a specific product or to encourage customers to meet a certain spending amount.

Green Monday

Green Monday is a digital shopping holiday founded by eBay in 2007. It’s traditionally celebrated on the second Monday of December and offers an opportunity to scoop up deals on clothing, jewelry, home items, and consumer electronics.

Giveaway (Sweepstake)

A giveaway is a promotional tool that a company or organization offers to its customers for free, in order to improve brand awareness or drive sales. They can vary greatly in size and value.

Group Buying

Group buying, also known as collective buying, is a method of purchasing products or services in bulk for a discounted price.


In-Store Coupon

An in-store coupon can be redeemed in person at a physical retail location, rather than online or through a mail-order catalog. In-store coupons typically offer discounts on merchandise, free gifts with purchase, or other promotional incentives to encourage customers to shop


Limited Coupon

A limited coupon is a type of coupon that provides a discount for a specific number of transactions. For example, if a store manager wants to offer a discount for the first three months of a monthly subscription, they can create a limited coupon that only applies to the first three payments.

Loyalty Program

Loyalty programs are designed to reward customers for their continued business by providing them with discounts, special incentives, and other perks. These programs often involve the accumulation of points or benefits that customers can redeem for a variety of rewards, such as discounts.

Loyalty Points

Loyalty points are a type of digital currency that businesses offer to customers as part of a loyalty program. These points can be used to pay for goods and services within the brand, or they can be redeemed for rewards that are listed in a rewards catalog.


Military Discount

A military discount is a special offer or price reduction that is provided to members of the military, typically active duty or veterans, and sometimes also to their families. This type of discount is a way for businesses to show appreciation for the sacrifices and service of military personnel.

Manufacturer Coupon

Manufacturer-issued coupons provide discounts on a specific product when purchased at a store. These coupons are funded by the product’s manufacturer, meaning the store does not lose money when a customer uses one.

Money-Back Guarantee

A money-back guarantee is a promise from a retailer, manufacturer or service provider that a customer will receive a refund upon request if they are not satisfied with a product or service.


Price Match

Price match is a retail practice where a store matches the price of a product offered by a competitor. Essentially, if you find an identical item at a lower price at another store, you can request the original store to match that price.

Performance Marketing

Performance marketing is a type of advertising where companies pay to get their message out to consumers. The idea behind performance marketing is to reach customers at the exact moment they want to hear from you.

Product Bundling

Product bundling is a marketing strategy where two or more related products are combined into a single package and sold at a discounted price. It is a great way to increase sales and profit margins


Quantity Discount

A quantity discount is a pricing structure where the total cost of an item or order is reduced when a certain amount is purchased. This type of discount is often used as an incentive for customers to purchase in bulk.



Rebates are a type of discount where you get part of the purchase price back after you’ve made the purchase. Rebates are often given for buying certain products in bulk or meeting conditions like a special pricing agreement.


Student Discount

A student discount is a special pricing or incentive offered to students who are enrolled in an educational institution, typically at the high school, college, or university level.

Single Use Coupon

A single use coupon is a type of coupon or discount code that can only be used once, typically for a specific product or service. Once the coupon is redeemed by a customer, it cannot be used again.

Senior Discount

A senior discount is a special pricing or incentive offered to individuals who are considered to be seniors, typically those who are aged 55 or older. The purpose of senior discounts is to provide older adults with a way to save money on goods and services.

Shopping Holiday

Shopping holidays are days of the year when shopping activity peaks in brick-and-mortar stores and online.

Shopping Cart Abandonment

When a customer starts to check out on an online purchase but does not finish it, this is called shopping cart abandonment. Anything that goes into the cart and isn’t bought is regarded as having been abandoned by the customer.

Coupons Staking

Shoppers can save money by utilizing coupon stacking, which combines multiple coupons on a single product. These coupons can be from two different sources, like a manufacturer coupon and a store coupon, resulting in a greater discount for the item being purchased.



Vanity Coupon Code

Vanity codes, also known as custom affiliate coupons, are a valuable tool for affiliates looking to differentiate themselves from the competition and increase conversions.

Verified Coupon

Verified Coupons are online coupon codes that have been verified to work by a person or multiple persons.


Vouchers entitle you to a discount on particular brands by providing you with a designated code for each product. This code will be clearly displayed on the page with the product description and it will be easy to identify.