What Are Loyalty Points?

Loyalty points are digital currency businesses offer customers as part of a loyalty program. These points can be used to pay for goods and services within the brand, or they can be redeemed for rewards that are listed in a rewards catalog.

The amount of points customers earn is determined by the earning rules and points multipliers, which can vary depending on the customer’s loyalty tier. A survey found that 75% of consumers believe that earning rewards and loyalty points is one of the most valuable aspects of the shopping experience, and they will therefore favor companies that offer these programs.

Types of Loyalty Points

1. Sign-Up Points or Login Points: Rewards customers receive when they create an account or log in to a website or platform.
2. Referral Points: Rewards given to customers for referring friends or family to a brand or store.
3. Referral Purchase Points: Rewards customers receive for making a purchase after being referred by a friend or family member.
4. Subscription Points: Rewards given to customers for subscribing to a brand’s newsletter or email list
5. Review/Comments/Feedback Points: Rewards given to customers for leaving a review, comment, or feedback on a brand’s website or social media.
6. Assign Product Points: Rewards customers receive for purchasing specific products or completing specific actions on a brand’s website.
7. Per Currency Spent Points: Rewards given to customers based on the amount of money they spend on a brand’s website or in-store
8. Participation Points: Rewards given to customers for participating in a brand’s events, contests, or promotions
9. Points on Order Total: Rewards given to customers based on the total amount of their order on a brand’s website or in-store.