Military discount is a popular form of retail offer extended by lots of organizations and institutions to members of the armed forces and their families. Many advantages are available to active-duty military personnel and veterans.

When considering military discounts, there are a few key things to consider, such as qualifying standards and the best ways for retailers to arrange and promote sales. There are several benefits for both veterans and businesses that offer a military discount.

For Active Duty Service Members, Veterans, and Their Immediate Family Members

Types of Military Discounts

Active duty service members, veterans, and their families can access any type of military discount offered by many companies from various industries. One military discount category is necessities. Another domain that offers military discounts is retail. Appliances, household goods, gadgets, clothes, and electronics sometimes come at discounted rates for military members.

Active duty service members, veterans, and the immediate family members of military personnel can receive savings on the services they use, like lodging, restaurants, and vehicle rentals. Travel and leisure options, including tickets, vacation packages, theme parks, movie theaters, and museums, are sometimes available for military discounts.

Eligibility Requirements

Many shops and companies offer a military discount for U.S. Armed Forces members, National Guard members, or active duty service members. But there are certain differences in military discounts, depending on your status and category. Certain discounts only apply to active duty military members, whilst others encompass families, veterans, disabled veterans, retirees, and reservists.

You need documentation of service, like a VA card, DD-214 form, or military ID card, to access some military discount categories. There are also military discounts which are only valid on certain days or events, such as Memorial Day or Veterans Day. As a result, always review the qualifying requirements and terms and restrictions before you use your military discount. You can also research online resources for military discount lists, such as

How to Access and Claim Discounts

There are several ways in which you can access and claim your military discount. You will need to provide proof of your active duty service member or veteran status, while military family members will also need to prove their identities. Usually, the most requested documents are a military ID card, a VA benefits card, a Veterans ID card, a DD-214 form, or a state identity card with a veteran designation.

Certain websites and online stores will verify your status active duty or veteran status using apps. Veterans can typically provide a copy of their DD Form 214 or other official documentation to verify their service. Family members may need to present a dependent ID card or other supporting documents. You can also search online for listings of special offers and discounts available for active duty service members or veterans.

Tips for Finding and Maximizing Military Discounts

Finding and maximizing military discounts requires some proactive research and planning.

  • Join military-focused organizations like Veterans Advantage or the American Legion, as they often provide access to exclusive discounts, a military discount list, and special discounts and benefits.
  • Watch for businesses that prominently display signs, advertise their military discounts, or address disabled veterans.
  • Browse online directories and websites that specifically list military discounts to discover the wide range of offers available.
  • Remember to inquire about military discounts and compare them with other promotions or deals when planning travel or online purchases.
  • Take advantage of special military discount days, such as Veterans Day or Memorial Day, when many businesses offer additional discounts or promotions only for military personnel and veterans.

For Retailers Offering Military Discounts

Benefits of Offering Military Discounts

It makes sense for a business to provide a military discount in order to draw in and keep clients who have served in the National Guard or the Armed Forces. Your business can increase sales, customer loyalty, and brand reputation by expressing gratitude for their service. You will also tap into the military community, a distinct demographic known for its loyalty and strong community ties.

When you offer a military discount for your services or goods, you will reach a sizable and varied clientele of active-duty personnel, veterans, and their families. Per Business Insider, over 30 million consumers in the military personnel community are entitled to discounts. Besides reaching your sales targets and get rid of excess inventory, a military discount can also improve the lives of those who serve our nation.

How to Structure a Military Discount Program

When you offer a military discount program, the first step is to decide how to structure it. There are different methods you can use, depending on your goals and resources. Here are some options:

  • Flat rate: You can offer a fixed percentage or amount off the regular price of your products or services.
  • Tiered: You can offer different levels of discounts based on the type of customer, such as active duty, veteran, disabled veteran, or spouse. This allows you to customize your program.
  • Seasonal: You can offer discounts during certain times of the year, such as holidays, military appreciation days, or anniversaries.
  • Conditional: You can offer discounts based on certain conditions, such as minimum purchase amount, product category, or membership status.

Verification Methods for Military Discounts

Every retailer that gives military discounts ought to have certain procedures in place to confirm eligibility of those who belong to military service. In order to maintain the program’s integrity and guarantee that the appropriate clients receive the benefits, this is a crucial step.

Verifying an individual’s service status with unique IDs is one way to verify their identity. Other companies verify military status by cross-referencing databases through third-party verification services. Whichever verification technique you decide on, it must be precise and easy to use.

Best Marketing Practices

An efficient marketing strategy for military discounts is crucial to ensure the intended audience knows and can easily access the benefits. Below are some best practices to consider when promoting military discounts.

  • Use various marketing channels to reach a broad audience and military members (social media platforms, email marketing, targeted online advertisements, collaboration with military-focused websites or blogs).
  • Communicate the discount details and any requirements.
  • Make sure the information is easily accessible on your website or promotional materials.
  • Create dedicated landing pages or sections on your website specifically for military discounts, making it simple for service members and veterans to find and understand the benefits.
  • Engage with the military community by participating in military events or sponsoring veteran-related initiatives.

Top Categories Offering Military Discounts


Several flight brands understand the importance of showing appreciation to military members and offer military discounts. For example, some featured brands that offer military discounts are major airlines like Delta Air Lines, American Airlines, and United Airlines provide military discounted fares.

American Airlines offers free bags for active military personnel, and United Airlines offers up to 5% off. These discounts may vary in eligibility and availability, so checking the specific requirements and conditions is essential.


Many hotel brands recognize the sacrifices made by military personnel and offer special discounts as a gesture of appreciation. Featured brands and hotel chains, such as Hilton and Caesars, provide military discounts. Caesar’s military discount is up to 30% off select hotel stays for active-duty military personnel and veterans, while Hilton offers special military family rates.

The discounts include reduced room rates and other benefits, such as complimentary breakfast or upgraded amenities for military members. To take advantage of these discounts, military members must present a valid military ID at check-in or make a reservation through the hotel’s dedicated military booking portal.

Theme Parks and Zoos

Theme parks and zoos offer special discounts to show their gratitude to military members or those who have completed military service. At Disneyland, eligible military members can enjoy discounted theme park tickets, such as a 3-day Park Hopper ticket for $245 or a 4-day Park Hopper ticket for $280. Seaworld offers one complimentary admission annually for eligible military members (eligibility can be verified through GovX).

At San Antonio Zoo, active-duty military personnel can enjoy free admission. The discounts can significantly reduce the cost of visiting these exciting attractions, making them more accessible for military families.


Several cruise lines offer exclusive military discounts and perks to honor their service. A special discount can include reduced fares, onboard credits, complimentary upgrades, and even special military-themed events or activities. Military discounts allow military members to enjoy a well-deserved vacation while saving money. For example, the Armed Forces Vacation Club will enable members to earn up to $1,500 to spend on board.

Restaurants and Food Service

Restaurants sometimes show their appreciation by offering special military discounts. Fast-food chains, casual dining establishments, or even high-end restaurants can provide a special discount to active-duty military members, veterans, and their families. These military discounts range from a percentage off the total bill to special menu items at reduced prices.

For example, Starbucks offers free coffee for military members on Veteran’s Day. Another food service that offers military discounts is Hello Fresh, which provides an ongoing 15% military discount, 70% off on the first box, and free shipping.

Car Rentals

Many car rental brands understand the unique needs of military personnel and offer special discounts for select vehicles. Companies such as Avis, Budget, and Penske offer various military discounts when renting various vehicles.

For example, Avis offers up to 35% off for Veterans Advantage members, Budget provides up to 35% off, and Penske offers active and veteran military personnel 15% off truck rentals with coupon code MILITARY. To avail of these discounts, military members usually need to provide a valid military ID at the time of rental or make a reservation through the car rental company’s dedicated military booking portal.

Military Discounts for Sporting Events

Recognizing the dedication and sacrifice of military members, many sporting event organizers and teams offer special military discounts. These offers are frequently available in professional sports like baseball, basketball, football, or smaller local events.

Some sporting events that offer military discounts are NASCAR and NFL. NASCAR provides an extra 10% off the sale price with a valid military ID through the NASCAR Military Program, and GovX members get discounted prices on NFL tickets.

Do You Have Any Suggestions?

We're always looking for ways to enrich our content on If you have a valuable resource or other suggestion that could enhance our existing content, we would love to hear from you.