Online Shopping with AI: Google Introduces Virtual Try-On Clothes

Google has just launched a new AI innovation that aims to ease the way people buy clothes online.

Shopping for clothes is an experience that often involves trying on different pieces, seeking the perfect fit, and leaving the store with an outfit that brings joy. However, when it comes to online shopping, these aspects can feel challenging to replicate.

For this reason, Google has just launched the Virtual Try-on for clothing and guided enhancements. These features aim to transform the online shopping experience, providing shoppers with the convenience and satisfaction of finding clothes that truly suit their style.

How Does Google’s Virtual Try-On Work?

Google’s latest innovation gives shoppers the power to try on clothing virtually and find out if it fits. With this technology, users can use powerful AI and simulated models to replicate the in-store experience of trying on clothing. This eliminates any confusion in terms of body shape, skin tone, or style preferences, allowing users to make confident choices before making a purchase.

Harnessing the power of a cutting-edge generative AI model, a single clothing image gets a new lease of life. See it drape, fold, stretch, and form wrinkles and shadows on selected models with stunning realism, as you can see in the gif below.

Recent research studies have revealed the struggles shoppers face when buying clothing online. Many shoppers are unhappy with their purchases because items tend to look different in person than they did on the model. In fact, nearly half of the online shoppers, about 42%, don’t think the models pictured accurately reflect them, causing anxiety with purchase decisions.

With the virtual try-on, shoppers no longer have to worry about whether a piece of clothing will fit. This innovative service allows you to visualize how any garment looks on your body from the comfort of your own home. Now you can shop with ease and total confidence, making selections that are perfectly tailored to your individual style and taste.

Starting now, shoppers in the U.S. have the option to virtually try on women’s tops from a number of popular brands such as Anthropologie, Everlane, H&M, and LOFT. To do so, simply search for items bearing the “Try On” badge in Google Search and select the model that best suits your style.

Google Also Announced a New Way to Refine Products in Search

Whether you’re looking for a more affordable version of a top or seeking a jacket in a different pattern, associates can suggest and find alternative options based on your preferences.

With the help of machine learning and visual matching algorithms, Google-guided refinements allow you to fine-tune your search by adjusting factors like color, style, and pattern.

Unlike traditional in-store shopping, this feature expands your options beyond a single retailer, presenting choices from various stores across the web. Available initially for tops, you can easily access this feature within product listings and refine it until you find the perfect piece.