10 Best Loyalty Programs to Join in 2024 for Maximum Rewards

Loyalty programs are a cornerstone of customer engagement and retention strategies. With many benefits tailored to meet the evolving needs of consumers, these programs improve customer satisfaction and drive sales by catering to what customers actually want and find valuable. It’s a win-win situation. Take a look at the top 10 best rewards programs in the US for 2024.

Best Loyalty Programs in the US

1. Starbucks Rewards

The Loyalty Program

Starbucks Rewards stands out as one of the top loyalty programs in the café industry. Members earn “stars” for each purchase, which can be redeemed for free drinks, food items, and exclusive merchandise. Focused on simplicity and convenience, Starbucks Rewards lets loyal customers get top-notch benefits, including personalized offers, the ability to order ahead, and streamlined payments.

The Perks

Collect “Stars” by paying with your credit or debit card or through the Starbucks app. The Stars can be used for free food, free drinks, and more, making Starbucks Rewards one of the best loyalty programs. For example, use Stars to get:

• A free extra espresso shot, non-dairy milk, or a dash of syrup.
• A free hot or iced coffee, a bakery item, a packaged snack, and more.
• A free handcrafted drink (like Cold Brew, lattes, etc.) or hot breakfast.
• A free sandwich, protein box, or bag of coffee (including Starbucks VIA Instant).
• Free Starbucks merchandise (like a signature cup or drink tumbler) up to $20 value.
• The option to order & pay ahead with saved favorites and payment methods.
• Extra benefits at Delta SkyMiles, Bank of America, and Marriot Bonvoy. 

Program Achievements

• Nearly 30 million members
• 16% year-over-year growth
• 53% of in-store spend comes from rewards members

2. Walmart+

The Loyalty Program

Walmart+ is the ambitious answer to Amazon Prime, making it one of the best rewards programs. It offers a subscription-based model that delivers great savings and convenience for its members. Designed to help families keep more money in their pockets, Walmart+ focuses on everyday benefits in alignment with Walmart’s brand promise.

The Perks

Try Walmart+ free for 30 days (and $8.17/mo after the trial). If you’re a college or grad student, you can sometimes get 50% off your membership, depending on the availability of the offer. The benefits of Walmart + include:

• Free deliveries for groceries & more for $35+ orders.
• Free shipping with no minimum for eligible items.
• Save 10 cents per gallon at 13,000+ gas stations nationwide (Exxon, Mobil, Walmart & Murphy). Get member prices at Sam’s Club fuel centers.
• Get free tire repair & road hazard warranty at Walmart Auto Care Centers nationwide.
• Get up to 5% Walmart Cash and make your travel more rewarding (powered by Expedia).
• Simple returns with pickup from your home (no printing, no repackaging). 
• Get first dibs on special product releases and seasonal discounts (like Black Friday).
• Get a Paramount+ subscription service included.
• Get 25% off Burger King digital orders + a free Whopper every 3 months.

Program Achievements

• Average spend of $79 per online visit by Walmart+ members
• Members shop 11 more times annually compared to non-members

3. Sephora Beauty Insider

The Loyalty Program

Sephora’s Beauty Insider is a tiered, points-based program giving access to exclusive products, events, and birthday gifts. Sephora focuses on making its membership emotionally engaging and rewarding, building deep customer connections, earning it a spot as one of the best loyalty programs.

The Perks

Join the program for free at the Insider tier or get the VIB and ROUGE tiers by spending certain amounts per year ($350 and $1,000, respectively). You’ll get various benefits, as each $1 spent becomes 1 point. For example, the VIB tier ($350 spent per year) gives you access to:

• Free standard shipping with no minimum purchases.
• Beauty Insider Cash – use 500 points for $10 off your purchase.
• 15% off during seasonal savings events.
• 3X the points during point multiplier events.
• Special end-of-year discounts.
• 5% off favorite products when activating automatic subscription delivery renewal.
• 6 options for a free birthday gift with a $25 minimum purchase.
• Redeeming points for free samples at the Rewards Bazaar.
• Exclusive gifts and events.
• Same-day unlimited delivery (it costs $49 per year).
• App exclusive offers.

Program Achievements

• Over 31 million US members
• Members contribute to 80% of Sephora’s sales

4. Amazon Prime

The Loyalty Program

As one of the best rewards programs in the US and abroad, Amazon Prime brings many benefits, from free shipping to exclusive access to streaming services. Amazon Prime focuses on value and convenience, providing multiple perks that cater to different customer needs.

The Perks

Start your 30-day free Prime trial to test all the subscription has to offer. It then costs $14.99/month, but depending on seasonal offers, you could get a much better deal. For example, the standard membership might cost just $6.99 during Prime Day, or you could get a longer free trial (including months of no-cost membership). The benefits of Prime include:

• Fast & free delivery (same-day, one-day, and two-day delivery on eligible items included).
• Exclusive deals such as 10% off hundreds of groceries.
• Shop throughout the Amazon Prime Day week and have all of your orders delivered on a single day.
• Access to Prime Video, with popular movies & shows, including Amazon Originals such as The Boys and Invincible.
• Access to Prime Music – the largest catalog of ad-free top podcasts and music.
• Prime Gaming – free video games, a Twitch channel subscription, and more.
• Exclusive deals with savings on thousands of items.
• Prescription discounts at 60,000 pharmacies via Rx savings (Walgreens, CVS, Amazon Pharmacy).
• Access to hundreds of new books, magazines, and more via Prime Reading. Prime also includes an Audible subscription if you prefer audiobooks.
• Unlimited, full-resolution photo storage.
• Free Grubhub+, including $0 delivery, lower service fees, and exclusive savings.
• Discounted price for 18-24 year olds and enrolled students – 6 months free, then $7.49/mo. 
• Discounted price for people who received qualified government assistance – 30 days free, then $6.99/mo.

Program Achievements

• Over 150 million Prime members globally
• Significant driver of customer loyalty and repeat purchases

5. Target Circle

The Loyalty Program

Target Circle is a free loyalty program offering personalized deals, voting for community support initiatives, and birthday surprises. Target Circle aligns with Target’s commitment to community and personalized shopping experiences, making it one of the best rewards programs in the US.

The Perks

Get the most out of Target deals by joining Target Circle for free. Benefits include:

• Automatically find the best deals.
• Earn Target Circle Rewards and save with personalized deals.
• Earn and save even more with Target Circle Bonuses.
• Get perks at your favorite brands (free trials, etc.) via Target Partners.
• Influence where Target gives in your community via community support votes.
• Save an extra 5% in-store and online with the Target Circle Card.
• Get free 2-day shipping on eligible items.
• Earn a Target Gift Card when you purchase with the Target Circle Mastercard outside Target.
• Get an extra 30 days to return your items.
• Get $50 off Target Circle 360 (same-day delivery and more for $49 a year in total). 

Program Achievements

• Millions of active members
• Significant increase in customer engagement and satisfaction

6. Best Buy Total

The Loyalty Program

Best Buy Total has many tech-specific benefits, including exclusive access to products, extended warranties, and dedicated customer service. Best Buy Total targets tech enthusiasts and heavy electronics consumers by offering comprehensive tech support and premium benefits. For true tech wizards, this is definitely one of the best loyalty programs they can be part of.

The Perks

For $179.99 per year, members get a suite of benefits, including 24/7 Geek Squad tech support, exclusive prices, and protection plans, including AppleCare+. The benefits of Best Buy Total are:

• All benefits of My Best Buy Plus (members-only pricing, exclusive access to sales and events, free 2-day shipping).
• Tech protection plans, such as AppleCare+.
• 24/7 Geek Squad tech support, no matter where you bought the tech.
• 20% off repairs for your tech.
• Extended return window on most products (60 days).
• VIP member support.

Program Achievements

• Growing membership base
• High customer satisfaction and retention rates

7. Kroger Plus

The Loyalty Program

Kroger Plus is a points-based grocery rewards program that offers benefits such as fuel discounts and personalized coupons. Kroger Plus underscores savings on everyday essentials, tying closely with the needs of budget-conscious shoppers, earning it a spot as one of the best rewards programs.

The Perks

Kroger customers can get a free Kroger membership by signing up for a digital account. This helps you save big with exclusive digital coupons and more. Benefits include:

• Over $1,000* saved on average yearly.
• Optional email notifications about new ways to save.
• Personalized and exclusive savings via coupons and offers, as well as weekly specials and sales.
• Get 1 Fuel Point for every $1 spent on groceries and general merchandise. Redeem Fuel Points and save around $1 per gallon at Kroger Fuel Centers and partners.
• Manage your grocery list and receipts, and check your Fuel Points on the app or website.

*based on the shopping behaviors of Kroger’s most loyal customers.

Program Achievements

• Millions of members across the US
• Significant driver of increased shopping frequency and spend

8. Costco Exclusive Membership

The Loyalty Program

Costco’s Executive Membership offers exclusive access to wholesale pricing, special member services, and an annual 2% reward on eligible purchases. Costco Membership leverages bulk buying and exclusive services to deliver savings and value to its members. With an impressive range of benefits for its members, this is one of the best loyalty programs.

The Perks

Start saving today at Costco with either the Executive or the Gold Star membership. We’ll cover the Executive membership benefits:

• Annual 2% reward on eligible Costco and Costco Travel purchases (up to $1,250). Use the calculator on the link above (scroll down a bit) to see how much you could save.
• Get discounted Costco Services, as well as extra benefits.
• Shop online and in warehouses.
• Get another free membership card for someone in your household.
• Save on top destinations, cruises, hotels, rental cars, and other Costco Travel products.
• Get member-exclusive prices on Costco Gasoline.
• Buy brand-name tires at the Tire Center with warranties for mileage, hazards, and manufacturers’ defects.
• Get free tech support on TVs, computers, and other devices.
• Get groceries and other essentials delivered to your door with same-day or 2-day delivery.
• Fill prescriptions for your family and pets – pick them up in the warehouse or have them delivered to you.
• Executive Members get discounts on many Costco services relating to insurance, home, auto, and business needs.
• Improve your eyesight with contact lenses or eyeglasses, and get stylish with sunglasses.
• Level up your lunch or dinner game at the Costco Food Court.
• Get cashback rewards when shopping at eligible locations with the Costco Anywhere Visa Card (4% on gas, 3% on restaurants and travel, 2% on all Costco purchases, and 1% on all other purchases). You could also qualify for a $50 digital Costco Shop Card when applying for the Visa Card.

Program Achievements

• Over 100 million members worldwide
• High renewal rates signifying customer loyalty

9. IKEA Family

The Loyalty Program

IKEA Family is a free loyalty program that offers various benefits, including discounts, free coffee, and special in-store events. IKEA Family focuses on home and family-centric benefits, aligning with IKEA’s brand of creating better everyday living, easily making this membership one of the best rewards programs.

The Perks

Become a member and save more every day and with every visit. Benefits of an IKEA family membership  include:

• Discounts on select delivery options.
• Free shipping on small overs over $50.
• A 90-day price protection.
• Special members-only offers.
• Access exclusive national offers.
• A one-time $20 off a $150+ purchase in-store when signing up for promotional emails.
• 15% off for verified students via coupon code (limited-time offer that might not be available year-round).
• Free coffee and tea at every visit.
• Surprise rewards that improve based on your involvement in the IKEA club.
• Free workshops and events about home furnishing.
• Get store credit by returning older IKEA furniture in good condition via the Buy Back & Resell service.
• Create an IKEA Gift Registry. 
• Enjoy flexible home furnishing with the IKEA Visa Credit Card.

Program Achievements

• 170 million members globally
• Significant influence on purchase decisions and brand loyalty

10. Nordstrom The Nordy Club

The Loyalty Program

The Nordy Club is a point-based loyalty program that gives exclusive benefits like early access to sales, alterations, and curbside pickup. Nordstrom positions The Nordy Club to match its premium brand image, focusing on high-quality service and exclusive access.

The Perks

Get rewarded for shopping via exclusive access, curated benefits, and more. Here are some advantages of The Nordy Club:

• Earn points when shopping and use them to redeem Nordstrom Notes. Spend the Notes the next time you shop at Nordstrom.
• You get 1 point for $1 spent, 2 points for $1 if you also have a Nordstrom Debit Card, and 3 points for $1 with a Nordstrom Credit Card (eligible Credit Card holders can get a $40 Notes bonus). You get bonus points during shopping events.
• When you reach the “Influencer” status in the club, you can use a personal Double Points Day.
• 1,000 points are $10 Nordstrom Notes, and you can spend them on whatever you want at Nordstrom or Nordstrom Rack (online or in-store). Basically, it’s store credit.
• Enjoy exclusive holiday events, shopping events, designer meet and greets, and a front-row look at anniversary sale fashion shows.
• The more you spend, the more benefits you have.

Program Achievements

• Millions of loyal members
• High engagement through exclusive events and personalized services

Loyalty Programs FAQs

What Is a Loyalty Program?

A loyalty program is a marketing strategy that rewards customers for their continued patronage by offering benefits such as discounts, points, or exclusive deals. The best rewards programs reward the customer’s time and interest in the business by offering truly valuable benefits.

How Do I Join a Loyalty Program?

Typically, you can join a loyalty program through the retailer’s website or app. Some programs also allow you to sign up in-store.

Are Loyalty Programs Free?

Many loyalty programs are free, but some, like Walmart+ and Amazon Prime, require a subscription fee.

Do Loyalty Program Points Expire?

This varies by program. Some points expire after a certain period of inactivity, while others may have no expiration date. Check the terms and conditions of the specific program.

Can I Use Loyalty Points Online and In-Store?

Most loyalty programs allow you to use your points both online and in physical stores, but it’s best to confirm with the specific retailer.

How Can I Check My Loyalty Points Balance?

You can typically check your loyalty points balance through the retailer’s website, app or by asking a store associate.

What Happens to My Points if I Return a Purchase?

Generally, if you return a purchase, the points you earned from that purchase will be deducted from your account. This policy can vary, so check with the retailer.

Can Someone Else Use My Loyalty Points?

Most loyalty programs are non-transferable, meaning only the account holder can use the points. However, even some of the best rewards programs are non-transferable.

What Are Tiered Loyalty Programs?

Tiered loyalty programs offer different levels of benefits based on the amount a customer spends or the frequency of their purchases. Higher tiers usually offer better perks. Nordstrom is one retailer that has such a loyalty program.

Are There Any Downsides to Joining a Loyalty Program?

Some programs require a subscription fee, which may not be worth it if you don’t frequently shop with that retailer. Still, many of the best rewards programs are free, so it’s likely you’ll find one that best suits your needs.

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