Amazon Prime Big Deal Days 2026: Deals & Dates (Oct 6–7)

Amazon Prime Big Deal Days 2026 runs October 6–7. It starts at 12:01 a.m. PDT on the 6th and lasts a full 48 hours. Amazon announced the dates on September 11, and the deal prices are for Prime members only, so you’ll need a membership or a free trial to get them.

Amazon’s early deals are already live on its devices, Kindle, Amazon Haul and Amazon Music, but it hasn’t shared prices for the rest of the event yet. What it has shared are its Halloween and grocery deals, the times new deals go live each day, and a few Alexa tools that help you tell a good price from an average one. I’ve put all of that together here, with notes on what I’d buy during the event and what I’d hold off on. Target is running a sale on the same days and Walmart’s deals start a day earlier, on October 5; you’ll find the details further down.

Author Note from Irina Vasilescu (Senior Deal Analyst)

Everything on this page comes from what Amazon, Target and Walmart have announced so far, so you can plan with real information instead of guesses. Amazon's early deals are already live, and I'll come back and add prices before October 6.

When Is Prime Big Deal Days 2026?

The sale runs October 6 and 7. Two times are worth putting in your calendar:

• October 6, 12:01 a.m. PDT: Prime Big Deal Days opens. On the East Coast, that’s 3:01 a.m.
• Midnight, 8 a.m. and 1 p.m. PDT on both days: New deals go live in Amazon’s Today’s Big Deals section.

Since new deals keep appearing on both days, it’s worth checking back more than once. Something that isn’t there in the morning might show up at 1 p.m. Pacific (4 p.m. Eastern), so a second look later in the day is worth it.

Tech, Electronics and Apple Deals

Amazon says the event covers more than 35 categories, with new deals added to Today’s Big Deals three times a day. Its early deals, live now, cover Amazon devices and Kindle, but it hasn’t published other tech or Apple prices yet. Until then, here’s how I’d get ready so you’re not scrolling through listings at 3 a.m.

• Make a short list now. Pick the few items you actually want, whether that’s a TV, a laptop or new headphones, and focus on those when the deals open.
• Check the price history before you buy. Alexa can now show you what a product has cost over the last 365 days. If a “Prime Big Deal” price sits well above the lowest price of the past year, the discount isn’t as good as it looks.
• Set an alert instead of refreshing. Alexa can send you a price alert and even buy the item for you when it drops to the price you picked. With three deal drops a day, that saves a lot of checking.
• Look again at the afternoon drop. Deals go live at midnight, 8 a.m. and 1 p.m. PDT on both days, so a laptop that isn’t discounted at breakfast may be by mid-afternoon.
• Double-check older Apple models. If a newer version is out, look at the 365-day history to see what the previous model has actually been selling for.

Grocery Deals

Grocery is the one category where Amazon has already shared real prices. Discounts go up to 75% off, and the examples Amazon published include salami for $3, hummus for $1 and avocados at $0.33 each.

Stocking up makes the most sense for things you’d buy anyway, like pantry staples and household basics that keep for months. Fresh food is different, since cheap avocados are only a bargain if you’ll eat them that week. Amazon hasn’t shared home and kitchen prices yet.

Halloween Deals

Halloween is less than four weeks after the event, so Prime Big Deal Days is a good moment to get costumes sorted. Amazon has set up a dedicated Halloween section with more than 100 deals, including costumes starting at $5 and candy under $10.

If your kids already know what they want to be, the event is an easy time to order the costume and cross it off your list. For costume and décor deals beyond Amazon, see our Halloween sales roundup.

Competing Sales: Target and Walmart

Target is holding its own sale on exactly the same two days. If you don’t have Prime, it’s the easiest alternative, because Target Circle is free to join.

Target Circle Deal Days runs October 6–7 and is open to all Target Circle members, while paid Target Circle 360 members get in early, on October 5. Target is advertising up to 40% off thousands of items across apparel, home and seasonal décor, beauty, toys, tech and kitchen, with Vera Bradley at up to 65% off.

If you’re new to Target, two sign-up offers work alongside the sale:

• 15% off your first order: for new Target Circle members who join between September 27 and October 5, so you’d need to sign up before the sale starts.
• $75 reward: for new Target Circle Card approvals between September 27 and October 10.

Walmart has its own sale coming too. Its Fall Deals page says deals drop on October 5 at 12 a.m. ET, a day before Prime Big Deal Days starts.

What to Buy and What to Skip

✅ Worth buying now

• Halloween costumes. Amazon’s costumes start at $5, and buying them in early October gets one thing off your list before Halloween.
• Pantry staples. Amazon’s grocery deals go up to 75% off, and shelf-stable items keep for months, so buying ahead makes sense.
• Anything on your list that hits its 365-day low. If the price history shows the event price is the lowest of the past year, you don’t gain much by waiting.

⏳ Better to wait on

• Big-ticket tech that isn’t near its yearly low. If the Prime Big Deal Days price is well above the 365-day low, you can hold off and compare prices again later in the season.
• A full year of Prime, if you only want it for this event. The 30-day free trial covers both days, and you won’t have to pay $139 up front.

Prime Big Deal Days 2026 FAQs

When is Amazon Prime Big Deal Days 2026?

Amazon Prime Big Deal Days 2026 runs October 6–7. It starts at 12:01 a.m. PDT on October 6 and lasts 48 hours. Amazon announced the dates on September 11, 2026, and the event runs in 22 countries.

Is Prime Big Deal Days only for Prime members?

Yes, the deal prices are for Prime members only. Prime costs $14.99 a month or $139 a year. New members can start a 30-day free trial, and if you start it before October 6, it covers the whole event.

What deals does Amazon have during Prime Big Deal Days 2026?

Amazon has confirmed deals across more than 35 categories, with new ones added at midnight, 8 a.m. and 1 p.m. PDT on both days. So far, the specific deals it has shared are a Halloween section with 100+ deals, costumes from $5 and candy under $10, and grocery discounts of up to 75% off. Early deals on Amazon devices, Kindle, Amazon Haul and Amazon Music are already live, but Amazon hasn’t shared prices for other tech and home products yet.

Prime Big Deal Days or Black Friday: which is better for tech deals?

The easiest way to decide is to look at the product’s price history. Alexa now shows what an item has cost over the past 365 days and can alert you or buy it automatically when it reaches your target price. If the October price matches the lowest price of the year, it’s a good time to buy. If it’s still well above that, you can wait and compare with our Black Friday deals guide.

Is Target running a sale at the same time as Prime Big Deal Days 2026?

Yes. Target Circle Deal Days runs October 6–7, the same dates, with early access on October 5 for paid Target Circle 360 members. It’s open to all Target Circle members, and joining is free. Target is advertising up to 40% off thousands of items and up to 65% off Vera Bradley. Walmart’s Fall Deals start a day before Amazon’s event, on October 5 at 12 a.m. ET.

Does Amazon have Halloween deals during Prime Big Deal Days?

Yes. Amazon has a Halloween section with more than 100 deals, including costumes from $5 and candy under $10.

Sources

1. Amazon – Prime Big Deal Days 2026 announcement: the October 6–7 dates and 12:01 a.m. PDT start, Prime pricing and free trial, 35+ categories, the three daily deal drops, the Halloween section with costumes from $5 and candy under $10, the grocery examples up to 75% off, the Alexa price-history and auto-buy features, and the early deals on Amazon devices, Kindle, Amazon Haul and Amazon Music (2026)
2. Target – Target Circle Deal Days announcement: October 6–7 dates, October 5 early access for Target Circle 360, up to 40% off and up to 65% off Vera Bradley, the category list, the 15% new-member offer and the $75 Target Circle Card reward (2026)
3. Walmart – Fall Deals 2026: the October 5, 12 a.m. ET start of the deals (2026)

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