In today’s digital world, being online is a must, especially if you have a small business. While you can have an online presence through social media, having a website is still one of the prerequisites for all entrepreneurs.
Building a website yourself may not be possible if you don’t have the necessary knowledge and skills, and for most small business owners, hiring a web developer to build the website from scratch would be impractical, as it can eat up thousands of dollars that you may not have.
The trick, then, is to find an inexpensive way to build and design a website that looks impressive and is highly functional. Is it possible?
These days, yes, it is definitely possible to build and maintain a website on a low budget. With the many online tools available for small business owners, you can build your site cheaply and effectively.
Here Are 5 Cost-Saving Tips to Get Your Business Online
1. Don’t Pay a Designer
First off, we do not want to put designers out of business by any stretch or even discredit the amount of talent out there. Designers are the backbone of the online industry and they play a key part of a process that can become quite demanding – like creating complex websites that require a ton of customization and code.
However, do keep in mind that if you are looking to build and maintain a site that is fairly simple, you do not need to spend $5K or more to involve a designer. Instead, check out various website builders that create a site for you with artificial intelligence, or come with a variety of templates to choose from. This will not only save you money, but it will also provide you with the freedom to set your own rules when picking and choosing the elements of your website.
The good thing about today’s online landscape is that it does not require too much complexity anymore when building a responsive website. In fact, it has become increasingly easy.
We say easily with a grain of salt because really, that is up to you and how you use the product.
2. Find a One-Stop Shop
Like everything in life, not all website providers are created equal – some are great in certain areas while others are bad at it. This is why it is important that you carefully review your options and decide which one fits your business.
Most importantly, the website has to suit your style and purpose, so be sure to take the time to find a product that will provide you with EVERYTHING you could possibly need and in the style you are looking for.
Indeed, why bother getting your domain from one company, email from another, images from a third, and so on and so forth, if you can get everything in one place? There are one-stop-shop website builders out there that offer you the convenience of having everything already.
Bookmark, for example, specializes in building a website using Artificial Intelligence. Just input your business name and industry, and the AI will produce professional looking websites that you can easily customize.
They will also host your domain, link your email accounts, provide you with a library of free images, and be an overall reliable host for your site. They have an extensive e-learning library full of resources, too, that will take your site to the next level.
3. Look for Low Monthly Fees
Now, the real deal is choosing a provider that does not come with a hefty monthly fee! Depending on the site builder that you choose to work with, monthly fees can range anywhere from FREE to $10+ per month to $100+ per month. Look for a package that includes ONLY what you really need and save your money.
Some companies work their way around convincing users to upgrade their package when sometimes it is not really necessary. So watch out and read between the lines before committing to a package you know you do not necessarily need.
Just keep it simple and do not get sucked into their fancy ads and enticing messages to pay just a tad more, and then a bit more, and then a bit more, to unlock extra features and enhancements for your site.
However, if you really need it, then, by all means, go for it. Get the package that will bring your business the most sales.
4. Hunt for Helpful Tools
There are so many free resources online nowadays that you can use to help with your site build. All you need to do is spend some time looking for them.
For instance, websites like Logojoy creates free logos for you, while Unsplash and Pexels are one of many sites that offer free beautiful stock images. Pixeden provides free icons, too. The list is virtually endless.
Once your site is up and running, do not just let it sit there – bring it to life by marketing it right. Implement search engine optimization (SEO) to get organic traffic, create a simple yet powerful newsletter that will urge your subscribers to click, and track and analyze your site traffic.
5. Take the Wheel, so to Speak
Here’s another important thing to remember: be in control of your own site. Every single minor update or change that needs to be done should be at your fingertips, not someone else’s. Not only will doing so save you money, but it will also likely reduce any errors and time that would otherwise have to be spent by repeating changes again and again.
This is the key to staying on track with your budget – otherwise, you will find yourself spending hundreds of dollars unnecessarily. Trust us, you will be thankful in the end.
It’s Easy, Start Today!
Do not be overwhelmed when it comes to building your business website. It does not need to be a daunting and dreadful task; in fact, given the options you have on hand to choose from, it can even be exciting.
Get right on the process of building your business website and enjoy it. Just make sure to do your research and weigh your options both in terms of the value of money and what you are looking for. Do not settle for a website provider that will leave you confused – be sure to select one that is truly a one-stop shop, for it will be one that is worth your money!
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