If you’re a woman on the lookout for a new car to buy, did you know that you have to exert extra effort in getting the most reasonable price? It’s supposed to be an equal opportunities market out there but unfortunately, most salesmen assume that all women know nothing about cars. Although this may be true in your case, it is still part of your rights as a buyer to get a reasonable instead of an inflated price for a car, especially for brand new models.
Perhaps the problem lies in the sheer number of car salesmen that you would have to deal with. According to the US Bureau of Labor Statistics, there are 268,300 professional car salesmen out there. These salespeople go out on a limb and sell dozens of cars – more vehicles that you would ever need in one lifetime.
This means that car salesmen know more about you when it comes to cars. Although they would try to give you a car that perfectly suits your taste, lifestyle and driving needs, it’s the price which you should be most careful about.
Car dealers and salesmen have the upper hand when closing car sales deals. If you walk into a car dealership with nary a clue about how to negotiate or what the difference is between the sticker price and the real price, you are in big trouble. The job of a car salesman is to make as much profit from a sale as possible so if you’re a woman buyer, you need to know how to negotiate.
Do Women Spend More as Compared to Men When Buying a Car?
First, let’s find out if women are indeed paying more as compared to men when buying a new car.
A study done by students from Yale Law School revealed that female buyers do pay more as compared to male buyers when purchasing a new car. The reason pointed out is that it is under the assumption of most salesmen that women knew nothing about the cars that they are purchasing. As such, they are unlikely to compromise as they would for men who are purchasing the exact same model vehicle.
Ironically, statistics show that 85% of all consumer purchases including everything from autos to health care come from women. For new cars, about 65% of buyers are women so there are actually more female customers than men. Take a look at a few more figures about women and cars:
- According to Women-Drivers.com, women buy more than half of the new cars in the United States. They also influence about 80% of all car purchases.
- Women spend more than $200 billion on buying new cars, as well as getting their vehicles mechanically serviced on an annual basis.
- About 75% of women surveyed feel that they are misunderstood by car marketers.
So if you are part of the female population and you need to replace your old junk or a vehicle, or if it is your first time to buy your own car, what lesson can you take from all this? Basically, it’s all about doing your homework so that you will not be taken on by the flowery words or pushy demeanor of car salesmen. If you act and talk like you know cars, you are most likely to get a reasonable price for your purchase.
Ways for Women to Save on a New Car Purchase
Specifically, here are ways for women to save on new car purchases:
Visit car dealerships with no intention of buying
One of the biggest mistakes that women make when it comes to buying a new car is walking into a car dealership with their mind already set on buying. Let’s say that you just moved into a new city and you are about to start work next week. You do not have a means of transportation so you decide to breeze through a car dealership and keep your fingers crossed, hoping that you can get a good deal on your own – even if you know nothing about cars.
The best time to visit a car dealership is when you have no intention of buying. Once a car salesman approaches you, tell him that you are simply looking and are not going to buy just yet. Never force him to talk you into anything. After having a view of the models available, go home and take note about which models you would like to own – and start your research from there.
Straighten out your finances before buying a car
This is the most important part of the process of buying a new car. Next to a house, a car is the second-biggest investment that you will have in one lifetime. How are you going to pay for it if you decide to buy a brand new car? Assess where you are right now, financially. Since a car is a huge investment, you will most likely be relying on loans to pay for the major purchase.
However, if you would like to reduce the amount that you would have to pay per month, it would help if you can put up a bigger down payment. The other things that you need to take into account are your gas money once you finally purchase the car, its maintenance fees, insurance, etc.
Buy at the end of the month
If you’re not in a hurry anyway to buy a new car, do it at the end of the month. This is when car salesmen become more desperate to meet their sales quota. As such, they are most likely to get the manager to knock down the price just so that they can close the sale.
If you’re buying a car on a strict budget, be willing to compromise on the vehicle model
By the end of the year, most showrooms are trying to get rid of the current models to make way for the new ones. As a woman driver, this means that you can get great deals on last year’s models just so that the car dealerships can make room for their new line-up. Instead of the 2014 model, for example, you can get the 2013 model at a lower price. The vehicle will still be brand new, just not the latest year’s model.
Do most of your research online, but never buy from online shops!
According to Forbes.com, the Internet is your friend when it comes to saving money on a new car. The site recommends other sites for auto pricing search, including:
You can also visit the official website of the car manufacturer to have an idea about the current year models’ prices. For example, if you would like to buy a Toyota Camry, visit the US website of Toyota and check out what the on-going prices are for the specific model that you would like to buy.
Doing so will give you an idea about what the sticker price should be once you walk into a car dealership. It is not recommended to purchase cars directly from these sites, though. Perhaps the only exception is if you are visiting the official website of the car manufacturers themselves.
Bring out your haggling skills
When you’re visiting a foreign country, don’t you usually haggle with the seller for lower prices of souvenir items? Most women can successfully bargain for a lower price, even if the seller speaks an entirely different language! As a female car buyer, you can use the same skills to bargain for a lower price for a car that you really need. Just remember that it’s all about talking and acting as if you know a lot about cars, even if you do not.
Ask to check out what’s under the hood even if you have no idea what to look for. Ask to test drive the car and request for the online pricing of local dealers. When the car salesman thinks that you know what you are talking about, he is most likely to give you a lower price than what he’d usually quote a female buyer.
Don’t feel pressured into buying add-ons that you don’t really need
Some of the add-ons that you most probably would not need are extended warranty, road service, tire protection or rust protection. Stand your ground and know how to say no, so that you will not feel pressured into giving any more of your money to the persistent salesman.
Other tips for women to save on a new car purchase
Once the price of the brand new car has been settled, it’s a good idea to call your insurance provider and ask about what your auto insurance premiums would be. You won’t want to pay any more than you have to on insurance premiums, so consult with your provider first. You can even pit one dealership against another.
If you did an online research, you can tell the salesman that AA dealership gave you a better deal than what you’re hearing, so he should be able to offer you a lower rate. Be prepared to walk away if you know that you are not getting the best Terms and Conditions for the sale. Most importantly, assume that everything is negotiable – because they mostly are.
By doing your research beforehand, you can think of ways to save money when buying a new car, and walk out of a car dealership with the great deal on the brand new vehicle that you just negotiated.