One of the most recognized brands for intimates, Victoria’s Secret offers a wealth of selections, from its best-selling bras and lingerie to beauty products and accessories. Victoria’s Secret fans and patrons look forward to its semi-annual sale, a biannual event where they can have the perfect opportunity to snag some of the brand’s best deals on bras, panties, sleepwear, and more.

You have to be on your toes for this semi-annual sale, though, as items and sizes tend to sell out quickly. We’re sharing some tips on what you can expect from this event so that you can prepare for this year’s Victoria’s Secret Semi-Annual Sale.

When Is Victoria’s Secret Semi-Annual Sale 2024?

woman holding victoria's secret shopping bags

The exact date of the semi-annual sale may vary slightly.

  • Summer Sale: The sale started on June 12 and will run until July 16, 2024.
  • Winter Sale: Last year, the sale was launched online on December 26 and in-store on December 28.

Generally, the first round of the semi-annual sale takes place around June and July, while the second round falls around December, after Christmas and January. Keep your eyes peeled for announcements regarding the semi-annual sale on Victoria’s Secret’s social media channels, so you’ll get the exact dates for all its best deals.


Tip: Sign up for a Victoria’s Secret Credit Card to get early access to sales and other deals.

How Long Is the Victoria’s Secret Semi-Annual Sale?

The Victoria’s Secret Semi-Annual Sale runs for only a couple of weeks. The selections get more limited the more you get closer to the sales’ closing dates. If you want to be one of the first ones to enjoy the impressive offerings, you need to keep an eye on the sale dates so you can find the perfect opportunity to get the best deals.

Best Victoria’s Secret Sales 2024

Below, you can find the best Victoria’s Secret sales (valid for a limited time while quantities last).

CategorySale Price
ApparelFrom $16.99
BeautyFrom $5.99
BrasFrom $14.99
PantiesFrom $5.99 or 5 for $19.99
SleepFrom $19.99
LingerieFrom $24.99
SwimFrom $14.99
SportFrom $16.99
Brands We LoveFrom $29.99

See more Victoria’s Secret deals ›

What’s on Sale during Victoria’s Secret Semi-Annual Sale?

woman shopping for underwear at the victoria's secret store

Expect to see huge discounts of up to 60% on regular-priced items. You can expect to see the following items on sale:

  • Bras: Expect to see sale items, such as longline bras, sports bras, demi bras, push-up bras, and more.
  • Underwear: You can find a range of styles and selections for discounted panties, from individual hip-huggers to value packs for cotton panties.
  • Clothing: Sale items for clothing include satin slippers, hats, leggings, joggers, dresses, and sleepwear.
  • Beauty Products: The selection for beauty products may include lip glosses, perfumes, body mists, and lotions, among other offerings.

Tip: Around this period, you can also expect PINK to have its biggest sale. PINK is Victoria’s Secret brand that’s aimed toward younger women. You can look forward to its Semi Annual Sale to enjoy up to 60% off on various styles. The offer is good while supplies last for both online and in-store locations.

How to Make the Most of the Victoria’s Secret Semi-Annual Sale?

happy woman running with shopping bags in hands

One of the best ways to make the most of the Victoria’s Secret Semi-Annual Sale is to join the VS & PINK Rewards Program. Aside from getting early access to the semi-annual sale, you’ll also enjoy great perks, such as birthday offers, shopping rewards, and free shipping on eligible orders.

Below, you can find some more tips so you can maximize your opportunities during the Victoria’s Secret Semi-Annual Sale:

  • Sign up for the Victoria’s Secret email list: Be among the first to know about the sale start date, and get a sneak peek at some of the items that will be discounted. You can sign up for the email list here.
  • Try to look for other deals that might be up your alley: Don’t confine yourself to discounts and bargains. Try looking for other specials, such as BOGO offers.
  • Consider the VS Credit Card: This card gives you early access, allowing you to shop the sale before the general public. You can apply for the VS Credit Card program here.
  • Shop early: The best items tend to sell out quickly during the sale. Make sure to shop early to get the best selection. Keep an eye on the Victoria’s Secret website for updates on the sale.
  • Try shopping online: Aside from convenience, shopping online may be able to help you save more with the help of Victoria’s Secret online discounts and promo codes. You may even have the opportunity to enjoy free shipping offers, given that your purchase meets the brand’s eligibility requirements.
  • Check online and in-store: Some deals are exclusive to the online store, while others are in-store only. Make sure to check both to maximize your savings.
  • Plan for future gifts: Consider upcoming birthdays, events, and holidays. The Semi-Annual Sale is a great opportunity to stock up on gifts at discounted prices.
  • Check back regularly: New items are added throughout the duration of the sale. So, if you didn’t find what you were looking for on the first day, don’t lose hope. Keep checking back on the website.
  • Set a budget and stick to it: While it may be tempting to spend a lot during sales, it’s always helpful to set a clothing budget and stick to it. Aside from streamlining your shopping trip, it keeps you from overspending. Yes, there are a ton of sale items, but despite their exceptionally low prices, these can add up, and the total might come as a not-quite-pleasant surprise.
  • Be familiar with your measurements: Keep track of your hip, waist, and chest measurements so you can easily compare them with online or in-store size charts. Sure, sizing may vary, but knowing your measurements will save you a lot of time, especially if you’re planning on looking at multiple items. Note that you shouldn’t solely rely on these measurements. You also have to be prepared to try on multiple pieces in different sizes and colors to see which one has the best fit or which one compliments your figure best.
  • Don’t be afraid to try out something new: The great thing about sales is that a lot of things become more affordable and accessible. This makes it easier for you to try out new styles or even give your wardrobe an update if you really want to. The Victoria’s Secret Semi-Annual Sale is the perfect opportunity for you to experiment with new styles or clothing items so you can start diversifying your collection.
  • Arm yourself with patience: Patience is one of the best weapons in your arsenal. Want to find the perfect PJs or underwear set? How about the perfect scent or beauty products that will keep up with your daily routine? You’re not guaranteed to find the best or perfect item immediately. So be prepared to sift through piles or browse through several pages of sale items. More often than not, your patience will be rewarded with an equally rewarding purchase.
  • Find practical or versatile pieces: To add more value to your selections, try to find practical and/or versatile pieces. Victoria’s Secret has a wealth of multifunctional pieces, from dresses to sportswear. These can be complemented by Victoria’s Secret accessories to add versatility to your wardrobe.

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